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ABM Manager

Hawk· Marketing
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Hybrid (London)Full-timePosted 4w ago

About the role

Hawk is seeking a dynamic ABM Manager to build and run a global account-based marketing program, combining strategic 1:1 account activity with broader account group targeting. The role blends creativity and analytics to engage target accounts, generate demand, and align with Sales and BDRs.

Responsibilities

  • Define and maintain a tiered account model (e.g. 1:1 strategic, 1:few clusters, 1:many segments) in partnership with Sales leadership
  • Select and prioritize target accounts within each tier using firmographic, intent and engagement data
  • Monitor intent and engagement signals to flag in-market accounts and adjust targeting as accounts move through the funnel
  • Continuously refine the account list and tiering based on performance and sales feedback
  • Plan and run account-targeted advertising across LinkedIn, display and programmatic/intent platforms, matched to each tier's accounts and buying personas
  • Brief and work with Content and Product Marketing to develop account- and persona-relevant content
  • Sequence ads, content and outbound touches into coherent multi-channel plays per tier
  • Manage ad budgets, allocating spend by tier and account priority
  • Keep messaging and creative aligned with sales conversations and account plans as they evolve
  • Run regular cadence with BDRs and account executives to align on target accounts, timing and messaging for each tier
  • Brief BDRs on account plans and engagement signals so outbound feels informed and coordinated
  • Build feedback loops so sales and BDR input shapes account selection, messaging and creative
  • Act as the connective layer between Marketing activity and Sales follow-up — make sure engaged accounts are actioned
  • Track account engagement (ad impressions, content consumption, intent signals) and roll it up into per-tier and per-account views
  • Report on pipeline and revenue influenced by ABM activity, tied back to specific plays and account plans
  • Build regular reporting for Marketing and Sales leadership on program performance, account coverage and stage progression
  • Define and track the KPIs that matter at each tier (e.g. engagement depth for strategic accounts, reach and conversion for segment tiers)
  • Use reporting to justify and reallocate budget and effort across tiers and channels

Qualifications

  • 3 years in B2B ABM or account-based demand generation, ideally in SaaS, fintech or related enterprise software

Skills

Required:Account-based marketing (ABM) strategyLinkedIn Campaign ManagerHubSpotAnalytics & reportingCross-functional collaboration
Nice to have:Programmatic/display advertising
Last updated Sep 23, 2026. Interested? Apply on the company site.

About Hawk

Increase your risk coverage. Improve efficiency.

Award-winning AML & CFT technology powered by explainable AI increases your risk coverage, helps you identify more crime, and reduces your false positives.

AMLCFTfinancial crimeexplainable AItransaction monitoringpayment screeningcustomer screeningrisk rating
Company profileWebsite

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