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Organic Social Media Manager

Winona· Marketing
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RemoteFull-timePosted 4w ago

About the role

The Organic Social Media Manager oversees Winona's organic social channels, including planning the content calendar, briefing creators, publishing across platforms, and external engagement to grow reach. The role owns the content plan and posting strategy within the channel strategy set by the Head of Social, focusing on organic (non-paid) social, with cross-functional collaboration across Creative/Design, Content/SEO, Patient Services, Community, Paid, PR, and Copy.

Responsibilities

  • Posting strategy, content planning, and publishing: own cadence, frequency, timing, sequencing, and platform-specific publishing conventions; build and maintain the rolling content calendar; ensure accuracy of posts when product details change.
  • Brand persona accounts: publish and maintain organic content for multiple brand personas with distinct voices and cadences.
  • Concepting and briefing: develop concepts and create ClickUp tickets with detailed guidelines (concept, hook, script, format, references, outcomes).
  • Repurposing content from paid media and other channels: adapt assets for organic, craft hooks and captions, and draft first captions.
  • Outbound engagement: proactively engage on external accounts with creators, practitioners, and menopause advocates to build reach; manage relationships that may lead to paid partnerships handled by Paid team.
  • Reporting: deliver regular performance reporting against KPIs set by Head of Social and provide insights and next steps.

Qualifications

  • - 3–5 years managing organic social for a brand or agency, with a demonstrable body of work.
  • - Strong ability to translate ideas into production briefs (hooks, scripts, formats, references).
  • - Editorial eye for short-form video; ability to direct others effectively.
  • - Strong copywriting for hooks, captions, and conversational engagement.
  • - Proficiency with AI writing tools and ability to discern usable outputs.
  • - Knowledge of Instagram and TikTok mechanics, formats, audio, and trends.
  • - Daily presence on Instagram, TikTok, Facebook; consistent cadence on YouTube Shorts, X, Pinterest.
  • - Ability to manage multiple personas with distinct voices.
  • - Analytical skills to interpret performance data and defend viewpoints.
  • - Reliability in a role with fixed publishing schedules.

Skills

Required:Organic social strategy and planningCreative briefingShort-form video editorial judgmentCopywritingAI writing toolsPlatform mechanics (Instagram, TikTok)Multichannel presence

Benefits

  • - Remote-first work model
  • - Unlimited paid time off
  • - Paid non-working holidays per country of residence
  • - Medical/Dental/Vision insurance (US-W2)
  • - Referral bonuses
  • - Financial support for online courses
  • - Fun and casual work environment
  • - Employee engagement activities and virtual gatherings
  • - Diverse, global team
Last updated Sep 24, 2026. Interested? Apply on the company site.
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About Winona

Menopause Care & Hormone Replacement Therapy

Winona delivers science-backed menopause treatments and hormone replacement therapy, prescribed by doctors and sent to your door.

Menopause CareHormone Replacement TherapyBioidentical HRT
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