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Influencer & Creator Manager

Winona· Marketing
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RemoteFull-timePosted 3w ago

About the role

We’re looking for an Influencer & Creator Manager to build and grow Winona’s creator network across paid advertising, organic social, and TikTok Shop affiliates. You’ll source, onboard, manage, and optimize creator partnerships, lead a small VA team, and own content and affiliate processes from onboarding through payment.

Responsibilities

  • Source and recruit creators through TikTok, agencies, marketplaces, inbound applications, and direct outreach.
  • Build a strong and diverse creator pipeline to support paid and organic content needs.
  • Identify new creator segments and opportunities as the network grows.
  • Build long-term relationships with creators and maintain a positive creator experience.
  • Own the creator relationship from first contact through onboarding, briefing, deliverables, revisions, and payment.
  • Negotiate creator terms, including deliverables, usage rights, and exclusivity.
  • Ensure usage rights are secured before content is published or used in paid placements.
  • Keep the creator pipeline organized and ensure content is delivered on time and to the expected standard.
  • Recruit, onboard, and manage TikTok Shop affiliate creators.
  • Help grow TikTok Shop as a key acquisition and sales channel.
  • Work with the Performance Marketing Manager and VA team on affiliate priorities and day-to-day management.
  • Manage and develop a small team of Virtual Assistants supporting creator outreach and operations.
  • Set clear standards and expectations for outreach, affiliate management, and social commerce execution.
  • Review work regularly and keep creator operations organized and on track.
  • Ensure creator content reaches the right teams for paid advertising, whitelisting, partnership ads, and organic social.
  • Maintain an organized and searchable content library with usage rights documented.
  • Collaborate with Performance Marketing, Organic Social, Growth, Copy, Design, Video, Finance, and Legal.
  • Monitor active creators, content volume, cost per asset, creator performance, and affiliate results.
  • Use performance insights to identify gaps and opportunities within the creator network.

Qualifications

  • Proven experience sourcing and managing creators at volume with a demonstrable network and track record.
  • Hands-on TikTok Shop experience, especially recruiting and managing affiliate creators.
  • Strong understanding of the TikTok creator ecosystem and brand collaboration dynamics.
  • Experience working with creator agencies and marketplaces; good judgment on when to use each vs direct outreach.
  • Experience negotiating creator terms, including usage rights, exclusivity, and deliverables.
  • Experience managing a VA or remote operations team.
  • Strong organizational skills and ability to manage a high-volume creator pipeline.
  • Strong written communication skills for remote creator relationships.
  • Growth mindset and ability to build a creator network from a small base.
  • Reliable, proactive, and owns tasks end-to-end.

Skills

Required:Creator sourcing and outreachTikTok Shop affiliate managementNegotiation

Benefits

  • Remote-first, work wherever you choose
  • Unlimited paid time off
  • Paid non-working holidays per country of residence
  • Referral bonuses
  • Financial support for online courses
  • Fun and casual work environment
  • Employee engagement activities and virtual gatherings
  • Diverse, global team.
Last updated Oct 1, 2026. Interested? Apply on the company site.
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About Winona

Menopause Care & Hormone Replacement Therapy

Winona delivers science-backed menopause treatments and hormone replacement therapy, prescribed by doctors and sent to your door.

Menopause CareHormone Replacement TherapyBioidentical HRT
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