Founding Content Strategist
Siena AI· Marketing
RemoteFull-timePosted 4w ago
About the role
Founding Content Strategist at Siena responsible for owning and shaping all company-wide content, including founder-led LinkedIn, social channels, launches, blog posts, announcements, and video scripts. Reports to no content team; collaborates with Creative Director to ensure messaging and visuals land as one.
Responsibilities
- You own all of Siena's content: if it goes out under the Siena name and the market reads it, you wrote it or you signed off on it.
- You set the strategy for founder-led LinkedIn and the company's own social accounts, write the posts, and own what they do.
- You ship every product launch with its words ready, announcement, blog, social sequence and founder posts, working with the Creative Director so the words and the visuals land as one thing.
- You write the scripts for every product video and marketing video, from the launch film to a 30-second product clip, and the Creative Director brings them to screen.
- You study trends and top performing posts, in our category and outside it, and turn that into a point of view the team can act on, not a swipe file.
- You know which content moved something, why, and where to double down, and you kill what doesn't work without being asked.
- You use AI in every part of the work, research, drafting, analysis, distribution, and move faster than a content team would. Your taste is the final filter.
Qualifications
- Published writing you can show across blog posts, launch announcements, social, and video scripts.
- You have shipped content as the only writer at a company or brand, with no team or copywriters behind you.
- You have worked in eCommerce or marketed to consumer brands and understand how their teams operate.
Skills
Required:Content strategyCopywritingVideo scriptingAI-assisted writing
Benefits
- Great salary plus equity or stock grants.
- Learning budget.
- AI-fluency by default with premium AI tools and a quarterly budget for new tools.
Last updated Oct 22, 2026. Interested? Apply on the company site.
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