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Senior Product Marketing Manager, Instacart+

Instacart· Marketing
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Hybrid (Remote Canada (ON, AB, BC, or NS))CA$153k - CA$161.5kFull-timePosted 4w ago

About the role

Senior Product Marketing Manager responsible for the full go-to-market strategy for Instacart+, Instacart's membership program. Own positioning, messaging, and growth from acquisition to lifecycle engagement, partnering with cross-functional teams to drive membership acquisition, retention, and lifecycle value in a Canada-remote context.

Responsibilities

  • Own the Instacart+ differentiated positioning that sets it apart from competing membership and subscription offerings.
  • Identify moments of member value and build messaging/lifecycle programs across email, push, in-app, and paid to encourage continued membership.
  • Partner with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into subscribers.
  • Represent member insights in product roadmaps with qualitative and quantitative research to shape future builds.
  • Launch new Instacart+ features with GTM plans: own the brief, messaging, and channel strategy from kickoff through post-launch review.
  • Establish a POV on the subscription/loyalty landscape to inform Instacart+ strategy; influence senior stakeholders and cross-functional partners.

Qualifications

  • 8+ years of progressive marketing experience, including at least 4+ years in product marketing; consumer tech experience preferred.
  • Proven track record owning GTM strategy for a subscription, membership, or loyalty program with measurable results.
  • Deep fluency in subscription/loyalty marketing mechanics: acquisition, onboarding, engagement, and churn.
  • Strategic ability to synthesize consumer research, behavioral data, and competitive signals into positioning and messaging.
  • Proven ability to influence product roadmaps with the voice of the customer.
  • Strong written and verbal communication skills; comfortable presenting to VP and C-suite.
  • Experience partnering with growth, lifecycle/CRM, creative, and data science teams for multi-channel campaigns.
  • Proficiency with data and A/B testing to iterate on messaging; comfortable with dashboards and creative briefs.
  • Bachelor's degree or equivalent practical experience.

Skills

Required:GTM strategy for subscription/loyaltyCross-functional leadershipMessaging and positioning

Benefits

  • Flex First remote work policy
  • Competitive compensation and benefits (Canada)
  • New hire equity grant and annual refresh grants
  • TBD benefits as per location per Instacart policy
Last updated Sep 24, 2026. Interested? Apply on the company site.
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About Instacart

Marketplace for grocery delivery and pickup

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.

grocerydeliverye-commerce
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