← All roles

Senior Product Marketing Manager, Instacart+

Instacart· Marketing
Apply on company site
Hybrid (United States)$150k - $190kFull-timePosted 4w ago

About the role

Senior product marketing role focused on owning go-to-market and lifecycle strategy for Instacart+, Instacart's membership program. Responsible for positioning, messaging, acquisition, engagement, and retention, with cross-functional leadership across product, brand, growth, and data science.

Responsibilities

  • Own the Instacart+ differentiated positioning that sets it apart from competing membership and subscription offerings.
  • Identify moments of member value and build messaging and lifecycle programs across email, push, in-app, and paid channels.
  • Partner with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into subscribers.
  • Ensure the product roadmap reflects member insights by bringing qualitative and quantitative research into roadmap conversations.
  • Launch new Instacart+ features with GTM plans, owning brief, messaging, and channel strategy from kickoff through post-launch review.
  • Establish a POV on the subscription/loyalty landscape and use it to sharpen Instacart+ strategy; act as category expert for senior stakeholders and cross-functional partners.

Qualifications

  • 8+ years of progressive experience in marketing, with at least 4+ years in product marketing; consumer tech preferred.
  • Demonstrated track record owning GTM strategy for a subscription, membership, or loyalty program, with measurable results.
  • Fluency in subscription/loyalty marketing mechanics (acquisition, onboarding, engagement, churn).
  • Strategic ability to synthesize consumer research, behavioral data, and competitive signals into positioning and messaging.
  • Proven ability to influence product roadmaps and bring the voice of the customer into planning cycles.
  • Strong written and verbal communication skills; comfortable presenting to VP/C-suite.
  • Experience partnering with growth, lifecycle/CRM, creative, and data science teams for multi-channel campaigns.
  • Proficiency with data and A/B testing to develop and iterate on messaging; comfortable with dashboards and briefs.
  • Bachelor’s degree or equivalent practical experience.

Skills

Required:GTM strategy for subscription/loyalty programsMembership lifecycle managementCross-functional collaborationData-driven messaging and A/B testing

Benefits

  • Eligible for new hire equity grant and annual refresh grants.
  • Highly market-competitive compensation and benefits; remote work with Flex First policy.
Last updated Sep 24, 2026. Interested? Apply on the company site.
Instacart logo

About Instacart

Marketplace for grocery delivery and pickup

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.

grocerydeliverye-commerce
Company profileWebsite

More open roles at Instacart