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Senior Marketing Operations Analyst

Newsela· Marketing
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Remote$82.6k - $108.6kfull-timePosted 4w ago

About the role

Senior Marketing Operations Analyst responsible for measurement, analytics, and reporting infrastructure across marketing. Owns reporting architecture, dashboards, data modeling, multi-touch attribution, KPI development, and cross-functional partnership with Marketing, Finance, and Operations to standardize reporting and improve data visibility.

Responsibilities

  • Lead cross-functional alignment with Finance and Sales Operations to establish consistent reporting and auditing across the organization
  • Own and architect full-funnel marketing reporting in Salesforce and Tableau, defining key performance indicators
  • Define and standardize scalable, repeatable analytical processes and reporting methodologies across different tools
  • Establish KPIs and benchmarks to measure against for testing and as the foundation for future modeling
  • Synthesize data across multiple platforms to provide holistic insights into marketing and business performance, including data from Marketo, Google Analytics, Google Ads, LinkedIn Ads, and other relevant sources
  • Partner with the Director of Marketing Operations to design, implement, and govern comprehensive multi-touch attribution and marketing influence models
  • Assess campaign performance across channels and funnel stages to identify data structures, inputs, and analytical approaches needed for meaningful insights
  • Scope and implement the data structure needed to create, audit, visualize, and build reports for the Marketing organization
  • Drive cross-functional data integration initiatives to maintain seamless data flows in support of the company’s operations workflow
  • Own the strategic roadmap and implementation for unifying disparate marketing data sources for end to end analysis
  • Build advanced predictive models and forecasts for MQLs, pipeline, and bookings using top-down and bottom-up methodologies
  • Lead complex cross-functional analysis to improve data quality, strategic context, and support business decision making
  • Develop analytical frameworks to surface actionable insights and strategies to optimize marketing performance
  • Deliver weekly executive-level reporting and strategic recommendations to guide team priorities and continuous performance optimization
  • Translate complex analysis into clear insights for marketing teams and executives to act upon

Qualifications

  • 5+ years of progressive experience in marketing analytics or operations
  • Advanced proficiency in Excel and/or Google Sheets with experience analyzing complex datasets
  • Experience applying statistical modeling, forecasting, and advanced analytical techniques to business and marketing performance
  • Demonstrated experience developing marketing attribution methodologies, including multi-touch attribution and marketing influence models
  • Strong understanding of the marketing and sales funnel, including MQL, pipeline, bookings, conversion, and related metrics
  • Experience building scalable reporting frameworks, dashboards, and KPI measurement systems
  • Strong communication and data storytelling skills for both technical and non-technical audiences
  • Demonstrated ability to build cross-functional relationships and influence stakeholders across Marketing, Sales, Finance, and leadership
  • Working knowledge of Salesforce, Marketo, Tableau, Google Analytics, or similar platforms

Skills

Required:Marketing data analysisReporting & dashboardsMulti-touch attribution

Benefits

  • Health & Wellness: comprehensive medical benefits with employer contribution to premiums and HSA; gym reimbursement; pet insurance; Calm app; Rocket Lawyer access
  • Work From Home: fully remote with monthly tech stipend
  • Supporting ALL Families: parental leave, fertility support, adoption benefits
  • Financial Wellbeing: 401(k) with employer match
  • Time Off: Flexible PTO, paid sick time, company holidays, winter break (Dec 24–Jan 1)
  • Professional Development: annual learning and development allowance
  • Make A Difference: work contributing to education and student outcomes
Last updated Sep 24, 2026. Interested? Apply on the company site.

About Newsela

Newsela | Content and assessment platform

Newsela’s products help teachers engage, support, and grow every learner with standards-aligned, differentiated instructional content and AI-powered tools.

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