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Senior Product Marketing Manager, Core (Remote, US)

Newsela· Product Marketing
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Remote$117k - $130kfull-timePosted 4d ago

About the role

Senior Product Marketing Manager for Newsela Threads & Themes responsible for GTM strategy, positioning, messaging, and cross-functional execution for Newsela’s Core ELA Curriculum portfolio, including national and state-level launches, ABM initiatives, sales enablement, and content development.

Responsibilities

  • Lead end-to-end GTM strategies for national and state-level core curriculum launches, driving market awareness, demand generation, adoption, and revenue growth
  • Define and evolve core positioning, value propositions, and messaging architecture for Newsela Threads & Themes; map buyer personas across K–12 purchasing hierarchy and align messaging to pain points and buying triggers
  • Analyze buyer behavior, district decision-making cycles, and competitive offerings to inform product roadmaps, sales motions, and marketing programs
  • Partner with Sales, Revenue Marketing, and RevOps to build and execute high-touch ABM strategies targeting districts, state adoptions, and key decision-makers
  • Translate market insights into sales enablement materials including pitch decks, product training, battlecards, and objection-handling guides
  • Collaborate cross-functionally to establish and optimize GTM processes, cadences, and operating models
  • Develop thought leadership assets, white papers, content campaigns, and educator resources to position Newsela as a premier K–12 Core ELA provider
  • Create collateral and multi-channel content across sales materials, digital channels, campaigns, and enablement resources
  • Define success metrics, evaluate GTM effectiveness, and optimize strategies to improve adoption and business results
  • Travel approximately twice per quarter to support initiatives and collaboration

Qualifications

  • 7+ years of experience in product marketing, go-to-market strategy, or related roles with track record leading complex launches and cross-functional initiatives
  • Deep buyer and market expertise in K–12 education buying cycles, district procurement processes, and key personas (district leaders, curriculum directors, educators)
  • Proven ability to develop and execute GTM strategies that drive market adoption, customer engagement, and revenue growth
  • Mastery of positioning and messaging; ability to distill core curriculum capabilities and instructional frameworks into clear messaging
  • Strategic thinker with execution focus; capable of translating positioning into customer-facing materials across channels
  • Strong cross-functional partnership and leadership; ability to influence Sales, Product, RevOps, and Marketing
  • Exceptional written communication and storytelling skills for messaging across channels
  • Willingness to travel ~2x per quarter
  • Background check required
  • Remote-friendly within US

Skills

Required:Go-to-Market strategyPositioning & messagingMarket & buyer insightsABM & field alignmentSales enablement

Benefits

  • Health & Wellness benefits with employer contributions, gym reimbursement, pet insurance, Calm app, Rocket Lawyer access
  • Work From Home with monthly tech stipend
  • Parental leave, fertility support, adoption assistance, and inclusive family benefits
  • 401(k) with employer match
  • Flexible PTO, paid sick time, holidays and winter break (Dec 24–Jan 1)
  • Annual learning and development allowance
  • Meaningful work impacting education and student outcomes
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Newsela

Newsela | Content and assessment platform

Newsela’s products help teachers engage, support, and grow every learner with standards-aligned, differentiated instructional content and AI-powered tools.

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