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Manager, Sales Development

Newsela· Sales
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Remote$80kFull-timePosted 1w ago

About the role

Manager of Sales Development responsible for coaching a team of SDRs, designing lead generation strategies, and driving performance to exceed territory goals in service of Newsela’s mission within the US education sector.

Responsibilities

  • Coaching and developing a team of onshore Sales Development Representatives (SDRs)
  • Designing and implementing lead generation strategies to drive strategic conversations with District and School Administrators
  • Own SDR team performance across meetings, qualified pipeline generation, conversion rates, and territory coverage
  • Partnering with sales leaders and Account Executives to align on account strategy, lead follow-up, meeting quality, territory priorities, and shared goals
  • Developing and implementing lead-generation strategies that resonate with district and school administrators
  • Building scalable processes, outreach playbooks, cadences, and enablement that improve SDR productivity and create a consistent prospect experience
  • Recruiting, onboarding, developing, and retaining high-performing SDR talent with coaching and performance management
  • Collaborating with internal teams to improve cross-functional processes and align with broader company goals
  • Leveraging Salesforce, Salesloft, Gong, and other sales tools to manage performance, workflows, and reporting
  • Driving adoption of AI tools and best practices to improve SDR productivity and outreach

Qualifications

  • 2+ years of sales development experience or 1+ years of SDR management with proven coaching results
  • Direct experience of hitting goals and coaching others to success metrics
  • Ability to develop and execute lead generation strategies across the team
  • Ability to identify and develop talent
  • Proficiency in Salesforce and other sales tools; experience coaching with Gong, Salesloft & Slack
  • Excellent inter-departmental collaboration and ability to partner across teams
  • Passion for education and Newsela’s mission
  • Experience experimenting with AI to improve outbound and inbound lead generation motions

Skills

Required:Sales development leadershipLead generation strategySalesforce
Nice to have:SalesloftGong

Benefits

  • Incentive stock options
  • Benefits (unspecified in detail)
Last updated Oct 15, 2026. Interested? Apply on the company site.

About Newsela

Newsela | Content and assessment platform

Newsela’s products help teachers engage, support, and grow every learner with standards-aligned, differentiated instructional content and AI-powered tools.

ELASocial StudiesSTEMWritingFormativeBalanced AssessmentSchoolyticsNewsela Writing
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