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Sr. Regional Web Strategy Manager

Samsara· Marketing Systems & Intelligence
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Remote$132k - $155.3kFull-timePosted 4w ago

About the role

Senior-level role owning strategy, roadmap, and performance of Samsara's regional websites across MX, CAN, and EMEA markets, with expansion to new locales. Cross-functional IC role aligning regional sites to in-market buyer research, evaluation, and purchasing behaviors; leads experimentation, SEO, AI use cases, and international web strategy.

Responsibilities

  • Own the strategy and roadmap for Samsara's regional websites — defining what we build, in what order, and why, and holding the roadmap accountable to regional pipeline and awareness goals
  • Define how success is measured for regional web — Set the metrics, targets, and reporting that regional and marketing leadership use to evaluate the channel
  • Work with cross-functional pods of designers, engineers, content strategists, and regional marketers — setting direction, sequencing the work, and unblocking delivery
  • Build and run the experimentation program for regional sites — CRO, testing, and personalization strategy
  • Partner with content marketing teams to drive successful AEO and SEO strategies, and stay current on best practices and latest innovations
  • Identify AI use cases and deploy agents to improve all stages of regional site product management and development
  • Lead a high-complexity regional web initiatives, new market launches, site architecture changes, regional redesigns, from concept through launch and post-launch measurement
  • Communicate regional web performance and roadmap progress to marketing leadership and regional stakeholders on a regular cadence, translating results into recommendations rather than status updates
  • Raise the capability of the wider web and regional marketing teams — mentoring ICs, creating shared learning and documentation, and serving as the go-to expert on international web
  • Champion, role model, and embed Samsara’s cultural principles as we scale globally and across new offices

Qualifications

  • 5+ years in web product management, digital experience, or web strategy, including direct ownership of the roadmap for a high-traffic marketing site
  • Experience owning web experiences in multiple international markets, including localization for in-market relevance
  • Track record of running a web experimentation program, including setting standards and interpreting results
  • Working knowledge of web analytics and experimentation tools (e.g. Google Analytics, Mixpanel, Tableau, A/B testing platform) and ability to build measurement structures
  • Technical SEO and AEO foundation, including international considerations
  • Experience working directly with engineering on a modern web stack: CMS architecture, component systems, performance, and release process
  • Executive communication skills for presenting regional web strategy to marketing leadership and stakeholders across geographies
  • Track record of driving outcomes through influence across functions and geographies without formal authority
  • Has built AI workflows or agents into their own way of working, and pushes team thinking on future directions

Skills

Required:Web product managementInternational web localizationWeb analytics & experimentationCRO & experimentation programTechnical SEO / AEO (international)

Benefits

  • Flexible, employee-led remote model
  • Professional development stipend
  • Comprehensive health and parental leave plans
  • Equity opportunity (RSU grant for eligible roles)
  • Above-market total compensation with base, variable pay, and potential equity
  • Remote-friendly and/or in-office options depending on location
Last updated Oct 24, 2026. Interested? Apply on the company site.

About Samsara

Samsara | The Connected Operations Platform

Samsara's connected operations platform helps 20,000+ operations improve safety, cut costs, and run smarter — built with operators.

Fleet TelematicsCameras and VideoDriver ExperienceSafety Reporting & InsightsEquipment ManagementIntegrated platformAI-powered analyticsFleet Intelligence
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