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SEO & AEO

Cognition· Marketing
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San FranciscoFull-timePosted 3w ago

About the role

Lead the organic demand engine for Cognition, owning strategy and execution across technical SEO, content strategy, on-page and off-page SEO, information architecture, AI-search visibility, and conversions to drive enterprise pipeline.

Responsibilities

  • Build and execute Cognition's SEO and AEO strategy across Devin, Windsurf, and broader web presence
  • Create a scalable organic content engine focused on high-intent searches that drive qualified users, accounts, and enterprise pipeline
  • Identify high-value keywords and search themes across enterprise software engineering, AI coding agents, agentic engineering, developer productivity, software development, and related categories
  • Map search intent across the enterprise buying journey from problem discovery to purchase intent
  • Determine the right experience for each opportunity (landing page, use-case page, comparison page, blog, guide, gated resource, template, interactive tool, demo, etc.)
  • Own the strategy and execute against it, not just roadmaps
  • Build search-optimized landing pages, solution pages, industry pages, glossary/educational experiences, and other high-intent experiences
  • Develop SEO-driven blogs and editorial content in partnership with Product Marketing and subject matter experts
  • Turn PMM research, positioning, customer stories, product launches, and technical insights into search-optimized assets
  • Develop gated resources (guides, templates, benchmarks, reports) designed around specific search intent and conversion opportunities
  • Create search-driven product demos, interactive experiences, tools, and experiences to move users toward activation or enterprise engagement
  • Build and optimize conversion paths from organic search to signup, demo, contact, and other high-value actions
  • Own technical, on-page and off-page SEO roadmap including structured data, site architecture, indexing, and performance
  • Develop and execute an off-page SEO and authority-building strategy across backlinks, digital PR, and third-party publications
  • Monitor AI-search visibility across AI systems and competitors, improving Cognition's representation in AI-generated answers
  • Build Cognition's information architecture for clear understanding by search engines and AI systems
  • Own emerging AEO / AI-search strategy across ChatGPT, Google AI Overviews, Perplexity, Claude, and other answer engines
  • Understand how AI systems discover, retrieve, evaluate, and cite information to increase visibility
  • Measure organic performance against qualified traffic, account engagement, and pipeline, not just traffic or rankings
  • Develop a framework to prioritize search opportunities based on intent, difficulty, audience, and business impact
  • Continuously test page structure, content formats, CTAs, offers, and conversion paths to improve performance
  • Partner with Demand Gen and RevOps to align organic programs with enterprise pipeline
  • Build a repeatable system for turning PMM content into multiple search-optimized experiences
  • Establish processes, tooling, briefs, templates, workflows, and measurement to scale organic production
  • Use AI to accelerate research, content development, audits, refreshes, and experimentation while maintaining quality
  • Collaborate with Web and Engineering to ship technical and structural improvements quickly
  • Create a scalable operating system for identifying search opportunities, producing content, launching pages, and measuring results
  • Ensure PMM initiatives have organic distribution and search strategy attached to them

Qualifications

  • Strong SEO operator who has built or significantly scaled organic growth at a B2B technology company
  • Hands-on with strategy and execution, able to draft briefs, launch experiments, and ship assets with engineers
  • Deeply hands-on with technical SEO and modern web architecture
  • Strong content strategist who maps search intent to content format and conversion experience
  • Experience with on-page and off-page SEO, including building authority and high-quality links
  • Commercially minded with focus on qualified pipeline and revenue, not just rankings
  • Excited about evolving search and AI-driven discovery
  • Systems thinker capable of turning a set of SEO projects into a scalable content and demand engine
  • Ability to operate autonomously in ambiguity and build this function from scratch
  • Excellent collaborator across PMM, Demand Gen, Web, Engineering, Communications, and RevOps
  • AI-native mindset; uses AI to move faster and raise output quality

Skills

Required:SEO strategyContent strategyOn-page SEOOff-page SEO / link-buildingAEO / AI searchWeb analytics & measurement

Benefits

  • Not explicitly listed in the job description
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Cognition

cognition is an applied AI lab

An applied AI lab building the future of software engineering. We’re the makers of Devin, a collaborative AI teammate that helps ambitious engineering teams achieve more.

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