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Director, Product Marketing

Rippling· Marketing
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Hybrid (New York, NY / San Francisco, CA / Seattle, WA)$183k - $305kFull-timePosted 3w ago

About the role

Director of Product Marketing responsible for positioning, messaging, and go-to-market strategy for Rippling's Platform, including Rippling AI and the developer offering, and the infrastructure that connects HR, IT, Finance, and Spend into a single system of record.

Responsibilities

  • Own the positioning for the Rippling platform. Develop and continuously sharpen the core value proposition for Rippling's platform (including data and AI offerings).
  • Sharpen the differentiating AI narrative. Build, maintain and deploy value propositions & reasons to believe that help the market understand why Rippling's approach is differentiated.
  • Lead launch strategy end-to-end. Own launch briefs, messaging, and go-to-market plans for major product releases, partnering with Product, Sales, Enablement, Demand Gen, and Content to land each launch with a coherent story and creative distribution.
  • Build field-ready enablement. Create the talk tracks, competitive battlecards, demo narratives, and proof points that help customer facing teams.
  • Partner deeply with Product. Sit close to Product and Engineering leadership to understand/influence the roadmap and bring products from development to launch.
  • Develop and manage a high-performing product marketing team. Hire, coach, and grow the PMM org, and build the operating cadence and holding high standards.
  • Measure what's working. Define and track leading and lagging indicators for messaging and launch effectiveness.

Qualifications

  • 8+ years of B2B product marketing experience, with direct experience marketing platform, data, or AI products
  • A track record of building clear narratives for technical or platform products, and translating them into messaging that resonates with both technical and business buyers
  • Proven experience leading and developing high-performing product marketing teams in fast-paced, high-growth environments
  • Deep comfort partnering with Product and Engineering leadership
  • Experience building and scaling field enablement across talk tracks, competitive positioning, and objection handling
  • Excellent written communication skills and an obsession with precision and clarity
  • Demonstrated cross-functional leadership and the ability to thrive in ambiguity

Skills

Required:Product marketing leadershipMessaging and positioning for technical productsGo-to-market strategy

Benefits

  • competitive salary + benefits + equity
  • office-based collaboration culture with in-office requirement for employees living within a defined radius
  • various location-based pay ranges (US)
  • equity and career growth opportunities at a high-growth company
Last updated Sep 30, 2026. Interested? Apply on the company site.
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About Rippling

#1 Workforce Management System | HR, IT, Finance

Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.

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