← All roles

Product Marketer, T:0

Airwallex· Marketing
Apply on company site
Hybrid (US - San Francisco)$140k - $210kFull-timePosted 3w ago

About the role

Product Marketer focusing on T:0 at Airwallex, responsible for positioning, messaging, product content, launches, SEO, competitive intelligence, sales enablement, pricing and packaging, and customer proof. Hybrid SF office with collaboration across CEO, Product, Growth, and GTM teams.

Responsibilities

  • Own the ICP and know the customer better than anyone here. Run customer interviews and win/loss conversations continuously, sit in on sales calls, turn what you hear into messaging that lands, and share the learning with Product.
  • Own positioning and messaging. Build the core narrative — what T:0 is, why it matters, and why it’s different — plus the frameworks that keep the website, sales deck, launches, and content consistent. Test messaging with real prospects rather than relying on internal debate.
  • Write the website. Own the copy on every page while partnering with the Growth Marketer, who owns page builds, tests, and traffic.
  • Make product content, including product walkthroughs, explainers, demo videos, and launch assets. Move quickly in-house by default and bring in outside support when work genuinely needs production polish.
  • Run product launches. Build a repeatable launch motion covering narrative, assets, internal enablement, timing, and a clear read on whether the launch worked.
  • Own the blog and SEO content strategy. Decide what T:0 should rank for, write the briefs, and write the pieces that matter. Growth handles technical SEO and distribution.
  • Write the T:0 newsletter. Growth grows the list; you make it worth reading.
  • Own competitive intelligence. Know who T:0 is up against, keep comparisons current, and arm the sales team with material they can use on a call.
  • Build sales enablement materials, including one-pagers, objection handling, competitive battlecards, and demo narratives. The Founding GTM hire runs enablement with the Airwallex sales organisation; you build what they run.
  • Own pricing and packaging. Partner with the CEO and Product on pricing, tiers, and how the offer is explained.
  • Collect and use customer proof, including quotes, reviews, case studies, and logos, and put it in front of buyers.

Qualifications

  • 5+ years in product marketing, or an adjacent role where you personally owned positioning and shipped the assets that came from it.
  • Exceptional writing ability. This is the single highest bar in the process; samples and a short written exercise will be requested.
  • A track record of high output. Able to demonstrate recent 90-day shipping velocity.
  • Experience conducting real customer research and showing how a specific insight changed messaging.
  • Ability to understand a technical product deeply (finance/accounting background not required).
  • Ability to operate without a brief.

Skills

Required:Writing and content creationProduct marketingCustomer researchTechnical product understanding

Benefits

  • US-based benefits include medical, dental, and vision insurance; 401(k); short-term and long-term disability; basic life insurance; well-being benefits; 20 paid vacation days; 12 paid company holidays.
Last updated Oct 22, 2026. Interested? Apply on the company site.
Airwallex logo

About Airwallex

Trusted Global Payments & Financial Platform

Grow your business faster with Airwallex - global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance, and more.

PaymentsBankingFinancialGlobal
Company profileWebsite

More open roles at Airwallex