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Manager, Growth Lifecycle

Airwallex· Strategy & Operations
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Hybrid (NL - Amsterdam)Full-timePosted 3w ago

About the role

Lead lifecycle growth strategy for Airwallex’s self-serve SMB customers, driving onboarding, activation, first transaction and product expansion through data-driven campaigns, experiments, automations and AI-enabled workflows across EMEA.

Responsibilities

  • Own the lifecycle growth strategy for self-serve customers in EMEA and products without dedicated sales coverage.
  • Lead Digital Channels for Self-Serve: email, push, and in-app messaging; optimize for personalized engagement and regional growth.
  • Drive End-to-End Campaign Execution: design and optimize evergreen campaigns, experiments and automations to improve conversion, go-live activation and expansion; collaborate with Product, Sales, Marketing, Data and regional teams.
  • Regional Funnel Accountability: own end-to-end growth metrics within your region; perform deep-dive quantitative analyses to identify high-impact opportunities.
  • Drive Regional Experimentation: initiate and lead a high-velocity experimentation roadmap; scale pilots into global frameworks.
  • User-Centric Communication: champion a customer-first messaging philosophy to reduce friction throughout the lifecycle.

Qualifications

  • 5+ years of experience leading growth initiatives across the customer lifecycle.

Skills

Required:Growth lifecycle managementProduct-led growth (PLG) mindsetData analysisLifecycle/CRM programsA/B testing and experimentationCross-functional collaboration
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Airwallex

Trusted Global Payments & Financial Platform

Grow your business faster with Airwallex - global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance, and more.

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