Senior Manager, Marketing Decision Science
About the role
Senior leadership role leading the Marketing Decision Science team within Instacart's Marketing Data Science & Analytics function. Responsible for end-to-end paid marketing analytics, framework development ( MMM, incrementality, LTV, MTA ), and translating business priorities into analytical investments while managing a team of decision scientists and analysts.
Responsibilities
- Lead and develop a team of 5 Decision Scientists and Marketing Analysts, owning their performance, growth, and day-to-day direction — setting and enforcing a high quality bar across all team output
- Own the end-to-end delivery of MDSA's paid marketing analytics workstreams: channel-level goal-setting, pacing, incrementality testing, acquisition and retention analysis, and Retailer Marketing measurement
- Lead the team's contribution to the unified marketing measurement framework - MMM, incrementality testing, LTV, MTA — coordinating MMM inputs, incrementality test organization, and reporting
- Drive re-goaling, rebasing, and scenario modeling exercises that directly inform how Instacart allocates its marketing budget
- Serve as the primary analytical point of contact for senior marketing leadership and Finance — owning those relationships independently and representing MDSA in MBRs, SBRs, and Pacing Meetings
- Define and drive the Marketing Decision Science roadmap in partnership with the Director, translating business priorities into sequenced analytical investments
- Partner with Marketing Data Science on Measurement architecture, LTV modeling, and measurement infrastructure
- Identify opportunities to improve analytical self-serve and reduce recurring reporting burden through tooling and automation
- Build team capacity and coverage plans proactively, including across periods of reduced availability
- Anticipate stakeholder needs and surface proactive insights — not just reactive analysis
Qualifications
- 8+ years in data science, analytics, or a quantitative function; 3+ years managing teams of analysts or decision scientists
- Deep expertise in paid marketing measurement: incrementality testing, marketing mix modeling, attribution, LTV-based optimization, and channel-level performance analytics
- Strong SQL and data fluency; comfort working directly in data to validate and pressure-test team output
- Proven ability to independently own senior cross-functional relationships and represent a data science function in leadership forums without requiring escalation
- Track record of translating complex analyses into clear investment recommendations for non-technical audiences
- Experience managing and developing Decision Scientists or Marketing Analysts with a high bar for quality and direct feedback delivery
Skills
Benefits
- Competitive compensation and benefits
- New hire equity grant and annual refresh grants
- Flex First remote work policy support
About Instacart
Marketplace for grocery delivery and pickup
Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.
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