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Senior Marketing Manager II, Canada

Instacart· Marketing
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RemoteCA$163k - CA$172kfull-timePosted 3w ago

About the role

Senior Marketing Manager II to own consumer marketing for Canada, responsible for developing marketing strategy and executing integrated campaigns, local content, and partnerships to drive measurable outcomes. Reports to the Director, Consumer Growth & Partnerships Marketing. Remote role within Canada (Ontario, Alberta, British Columbia, or Nova Scotia).

Responsibilities

  • Develop & gain executive alignment of the Canada marketing strategy.
  • Execute the marketing strategy as the single DRI in partnership with cross-functional teams and agencies.
  • Own Canada brand partnerships and agency relationships including supporting existing relationships and recommending new opportunities.
  • Inform Instacart’s Canadian brand and business growth with deep consumer, category, and competitive insights.
  • Own the Canadian influencer program that produces local, engaging content that fuels performance, developed in close partnership with our media team and agency partners.
  • Ensure that campaigns and content reaching Canadian consumers are accurate, culturally relevant, and on brand — with localization expertise applied across owned and paid content.
  • Own Canada monthly marketing budget tracking ensuring it is managed on time and with precision.

Qualifications

  • 10+ years of progressive experience in brand marketing and integrated campaign marketing with a strong focus on strategy and execution, preferably within a US-based consumer tech company navigating Canada as a distinct market.
  • A proven ability to develop marketing strategy, translating business goals into compelling brand narratives and breakthrough campaigns.
  • Deep fluency in brand and campaign marketing mechanics: ability to write strategic & creative briefs; partner with channel leads and agency partners; execute & measure.
  • Willing to roll up sleeves and move between executive strategy and hands-on execution.
  • Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders.
  • Deep understanding of Canadian culture and market nuance, including regional differences across the country and experience reaching consumers in Quebec.
  • Natural collaborator who excels at building consensus and leading diverse cross-functional teams towards shared goals.
  • Bachelor’s Degree or equivalent practical experience.

Skills

Required:Marketing strategyIntegrated campaignsBrand partnershipsInfluencer programs

Benefits

  • Flexible work environment as part of Instacart’s Flex First approach.
  • Remote work within Canada with potential for in-person events as needed.
  • Equity grant eligibility and annual refresh grants.
  • Competitive compensation and benefits as offered by Instacart in Canada.
Last updated Oct 1, 2026. Interested? Apply on the company site.
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About Instacart

Marketplace for grocery delivery and pickup

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.

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