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Senior Social Strategy Lead

Microsoft· Integrated Marketing
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Redmond, WA, Mountain View, CA$106.4k - $203.6kFull-timePosted 3w ago

About the role

Senior Social Strategy Lead to translate priority business goals into breakthrough social marketing strategies, driving awareness, engagement, consideration, advocacy, and growth at scale for Microsoft’s Windows, Devices, and Services Marketing organization.

Responsibilities

  • Lead social strategy development for priority product launches, seasonal moments, integrated campaigns, and brand initiatives.
  • Translate business objectives, audience insights, cultural trends, and integrated campaign platforms into clear social marketing strategies.
  • Define channel roles, content priorities, customer journeys, and engagement approaches.
  • Ensure social marketing is represented early in campaign development and strategic planning processes.
  • Serve as the primary social strategy partner to Integrated Marketing, Product Marketing, and Go-to-Market stakeholders.
  • Present recommendations, tradeoffs, risks, and strategic decisions to senior leaders with clarity and confidence.
  • Build full-funnel social marketing strategies that connect awareness, consideration, engagement, and action.
  • Develop integrated social ecosystems that align content, channels, community engagement, creators, and customer participation.
  • Establish channel-specific approaches grounded in audience behavior, platform best practices, cultural relevance, and business goals.
  • Create scalable frameworks and repeatable approaches that elevate campaign effectiveness across the organization.
  • Drive strategic alignment across multiple teams to ensure a cohesive customer experience throughout campaign lifecycles.
  • Write clear, insight-driven creative and content briefs for internal teams, agency partners, and production partners.
  • Translate campaign platforms into social-first concepts designed for participation, conversation, discovery, and advocacy.
  • Guide creative development from concept through launch while protecting strategic intent and platform relevance.
  • Provide actionable feedback that improves creative quality while ensuring accessibility, brand standards, product accuracy, and customer impact.
  • Champion innovative storytelling approaches that resonate with audiences where they spend time and engage most deeply.
  • Define the role of creators and community engagement within broader marketing campaigns.
  • Partner with Creator Partnerships teams to identify and activate creators who can authentically connect products and audiences.
  • Develop participation strategies that encourage meaningful engagement, advocacy, and customer conversation.
  • Ensure creator, community, earned, and owned approaches work together as part of a unified campaign strategy.
  • Partner closely with Social Intelligence and Analytics teams to define success metrics and measurement plans.
  • Interpret campaign performance insights and translate learnings into future strategic recommendations.
  • Contribute strategic perspectives to campaign reviews, performance discussions, and best-practice development.
  • Apply audience, cultural, and performance insights to continuously improve campaign effectiveness.
  • Leverage AI-enabled tools and emerging technologies to accelerate insight generation, strategic planning, creative development, and workflow efficiency.
  • Identify opportunities to modernize social marketing practices, improve team effectiveness, and scale impact through innovation.
  • Stay ahead of changes in platform capabilities, creator ecosystems, customer behavior, and digital culture.

Qualifications

  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing, event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

Skills

Required:Social strategy developmentCampaign planning and executionContent strategy and creative briefsStakeholder influence and alignmentMeasurement and analytics
Nice to have:AI and emerging technology in marketing

Benefits

  • Benefits info referenced in the job description link (Microsoft careers)
Last updated Oct 1, 2026. Interested? Apply on the company site.

About Microsoft

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