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Activation GTM Manager

Microsoft· Field Product Marketing
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Shanghai, Hong Kong, BeijingPosted 3w ago

About the role

Activation GTM Manager for AI Business Process in GCR focuses on accelerating revenue growth, boosting field agility, and delivering results with field sellers by partnering across GCR, Sales Excellence, sales, marketing, consulting, customer success, and partner functions to drive cross-solution alignment, optimize pipelines, and enable data-driven decisions.

Responsibilities

  • Collaborate with Areas to drive GTM for aligned Conversations, identifying growth opportunities in the market and build clear execution plans; align, influence and coach field teams, sales operations, marketing plans, business rhythms and change management to convert strategic priorities into local execution across Microsoft core teams; bring the voice of field and co-design strategy and programs.
  • Lead Sales Activation and collaborate with Activation GTM Managers to land and champion Conversations, Highly Engaged, SPA and other signals, activating connected sales and marketing execution in every segment to maximize performance and share.
  • Collaborate with GPS for local partner-led marketing strategies and demand generation that support Conversation performance and champion Microsoft strategy and Solution Areas and builds industry presence.
  • Representative Voice of Customer, Partners and Field to provide thought leadership on competitive landscape, solution area gaps, sales trends, etc., driving improvements on the GTM plan and growing organizational capability to drive insights, learnings and blockers for leaders, managers and sellers.
  • Drive standardized rhythms and tools that increase customer and partner facing time for sellers and activate leaders and managers on investments and resource optimization, leveraging data and analysis.
  • Exemplify Microsoft Values, Culture, Leadership Principles and create clarity by building a clear course of action and be a boundary-less leader who pursues right outcomes to achieve success.

Qualifications

  • 5+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales or related work experience - OR equivalent experience
  • 8+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field OR equivalent experience
  • 5+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization - OR equivalent experience

Skills

Required:Marketing strategySales enablement
Last updated Oct 2, 2026. Interested? Apply on the company site.

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