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Associate Creative Director, Digital Design

Samsara· Corporate Marketing
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Hybrid (Canada)CA$125.6k - CA$172.7kFull-timePosted 3w ago

About the role

Senior creative leader responsible for the visual and creative direction of marketing campaigns, branding, and product communication for a global B2B SaaS company, with a focus on AI-first digital experiences and a tokenized design system in Figma.

Responsibilities

  • Lead the development and execution of creative concepts for digital, print, and multimedia marketing materials.
  • Own our tokenized digital web design system in Figma, with components mapped one-to-one to our codebase so changes cascade across the site; coordinate with Brand Creative for consistency and AI-assisted workflows.
  • Prototype and build directly using AI-assisted design and development tools, moving toward near-shippable experiences.
  • Collaborate with product, marketing, and sales to create visuals aligned with brand strategy and business goals, including e-commerce/web store focus.
  • Manage a team of digital designers, providing mentorship and feedback.
  • Oversee the production process from ideation to final delivery, ensuring deadlines, budgets, and quality.
  • Contribute to brand guidelines and ensure consistency across outputs.
  • Stay current on industry trends and emerging tools, including AI-powered ones.
  • Work closely with UX to translate user insights into experiences.
  • Analyze and optimize creative assets for performance across digital channels to drive engagement and conversions.
  • Champion Samsara's cultural principles and lead by example.
  • Hire, develop and lead an inclusive, high-performing team.

Qualifications

  • 8+ years in a creative role with 2+ years of people management in a B2B SaaS or high-tech environment.
  • Expertise in Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects).
  • Experience with AI models/tools to augment design workflows and shorten design-to-development cycles.
  • Hands-on experience with componentized/tokenized design systems in Figma linked to a live codebase.
  • Proficiency with AI-assisted design/prototyping tools integrated into workflow.
  • Strong understanding of brand strategy, UX/UI, and digital marketing best practices.
  • Ability to translate user insights into digital experiences.
  • Familiarity with analytics/heatmaps/A/B testing to optimize creative performance.
  • Basic HTML/CSS/JavaScript understanding.
  • Proven cross-functional project leadership and ability to deliver under deadlines.
  • Excellent communication and presentation skills.
  • Portfolio showcasing B2B marketing campaigns, digital experiences, and branding.

Skills

Required:Creative leadershipFigmaAdobe Creative SuiteAI design toolsDesign systemsBrand strategy

Benefits

  • Flexible, employee-led remote model
  • Professional development stipend
  • Comprehensive health and parental leave plans
  • Base salary with performance-based bonus/variable pay and equity (eligible roles)
  • Opportunities for growth and internal mobility
Last updated Oct 10, 2026. Interested? Apply on the company site.

About Samsara

Samsara | The Connected Operations Platform

Samsara's connected operations platform helps 20,000+ operations improve safety, cut costs, and run smarter — built with operators.

Fleet TelematicsCameras and VideoDriver ExperienceSafety Reporting & InsightsEquipment ManagementIntegrated platformAI-powered analyticsFleet Intelligence
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