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Marketing Manager, Lifecycle

Abacum· Marketing
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Hybrid (New York, NY)$115k - $130kFull-timePosted 2w ago

About the role

Lifecycle marketing lead responsible for owning Abacum's lifecycle programs from first interest to sales conversation, designing nurture tracks, segmentation, scoring, and measuring pipeline impact. Build-first role with full ownership of programs, data, and handoff to sales.

Responsibilities

  • Own the lifecycle programs that carry a lead from first interest through to a sales conversation.
  • Design nurture tracks that match where someone is in their evaluation
  • Define what makes a lead ready for sales and where it routes once it is.
  • Connect account-level engagement signals to the follow-up programs that act on them.
  • Run the marketing automation stack day to day, including flows, lists, data hygiene and deliverability.
  • Report on conversion between lifecycle stages so the team can see which programs are producing pipeline.
  • Test offers, timing and audience cuts continuously so the program mix keeps improving.

Qualifications

  • Lifecycle marketing expert with hands on experience: You have run lifecycle marketing at a seed to Series B B2B company where you were both the strategy and the execution.
  • Or marketing ops that grew into it: You came from marketing with analytical acumen, so you understand the data model underneath the programs and not only the campaign layer.
  • Hands on the tools: You have experience building Hubspot flows yourself rather than briefing someone else to build them.
  • Not specialized away from execution: You want the whole lifecycle surface rather than one slice of it divided between an email team, an ops team and an agency.
  • Conversion as the measure: You judge your own work on stage-to-stage conversion and contribution to pipeline.
  • Clear about the handoff: You have worked closely enough with sales to know that a lead marketing calls ready and a lead a rep calls ready are not always the same thing.
  • Based in New York: You are in NYC and want to work hybrid alongside the rest of the marketing team.

Skills

Required:Lifecycle marketingMarketing operationsHubSpotData-driven optimization

Benefits

  • Competitive compensation including equity package
  • Competitive vacation policy
  • Medical Insurance
  • L&D budget
  • Access to Meditopia (wellbeing platform)
  • Language courses (English / Spanish)
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Abacum

The agentic FP&A platform that helps Finance teams drive business…

Finance teams get instant access to all the operational and financial metrics in one place. With a single click, Finance teams automate management reporting, forecast revenue, plan headcount, budget OPEX, and run multiple scenarios. Abacum perfectly balances entreprise-grade flexibility with consumer-grade ease of use. Our powerful, intuitive multi-dimensional modeling engine and collaborative workflows make business partnering seamless. With more than $100M raised, Abacum powers industry leaders such as CoreWeave, Strava, Replit, Abridge, BetterUp, Placer.ai, Kajabi, Aiven, Dish Networks, and hundreds more. Finance teams rate Abacum as the best FP&A solution for mid-market companies, with a 4.8/5 rating on G2 - higher than any competitor.

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