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Senior Growth Manager, Demand Generation

Rippling· Growth Marketing
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Hybrid (New York, NY; San Francisco, CA)$168k - $210kfull-timePosted 2w ago

About the role

Senior Demand Generation Manager responsible for driving pipeline across the customer journey through lead capture, nurture initiatives, and multi-channel campaigns to educate prospects and deepen engagement with Rippling.

Responsibilities

  • Own & execute demand generation campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
  • Write email nurture drips, run lead capture campaigns and manage paid advertising (LI, Meta, Reddit, Content Syndication, etc) to educate prospects around products and thematic topics.
  • Partner with product, growth, and data teams to identify lead firmographic and behavioral triggers, map journeys, and build personalized nurture streams that increase activation and retention.
  • Collaborate cross-functionally with other teams, including sales, growth, marketing operations, analytics, product marketing, content marketing and brand marketing to execute your campaigns.
  • Analyze performance across touchpoints and identify areas to optimize. Shift resources to what’s working, test new ideas quickly, and scale what moves the needle.
  • Serve as the connective tissue across marketing, growth-engineering, and sales — ensuring messaging, timing, and experience are aligned across the prospect lifecycle.

Qualifications

  • 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
  • Proven track record of using demand generation / growth marketing to drive lead nurture, acquisition, and conversion.
  • Customer obsession that translates into punchy, specific copy and out-of-the-box lead gen campaigns.
  • Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation.
  • Clear, concise communicator with the ability to work across teams and influence stakeholders at all levels; previous close collaboration with sales teams is imperative.
  • Analytical mindset with ability to parse complex data, spots opportunities, and act on them quickly; data-driven decision-making using Excel or SQL.
  • Strong project management abilities, balancing multiple initiatives across growth, sales, marketing ops, and brand.
  • Comfortable in fast-paced environment with bias to action and rapid iteration.

Skills

Required:Cross-functional collaboration

Benefits

  • competitive salary + benefits + equity
  • office-based employees expected to work in-office at least three days a week where applicable
  • Hybrid work locations in New York, NY and San Francisco, CA
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Rippling

#1 Workforce Management System | HR, IT, Finance

Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.

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