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Product Design Lead, AI Growth

Rippling· Product Design
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Hybrid (New York, NY; San Francisco, CA; Seattle, WA)$174k - $290kFull-timePosted 2w ago

About the role

Design lead for Growth responsible for shaping how customers adopt AI across Rippling, driving AI adoption from admin setup to daily use, and coordinating with PMs, engineers, and data scientists to change customer behavior.

Responsibilities

  • Drive design for AI adoption across Rippling, from an admin's first setup to an employee's daily use.
  • Work with PM and data science to define what an activated AI user looks like, and the guardrail metrics that tell you when a win is hurting retention.
  • Build shared growth patterns (entry points, prompt suggestions, setup flows, upgrade moments) so product teams stop building their own.
  • Run experiments with your PM and data partners. Read results with judgment, and flag the ones that win on the metric and lose with the user.
  • Design upgrade and usage-limit moments that feel fair and never come as a surprise.
  • Spend time with customers to see where AI helps them and where they give up on it. Turn that into priorities for the domain.
  • Use LLMs to sharpen problems and requirements, and prototype in code with AI tools so you're testing real interactions.
  • Raise the bar for growth design across the org. Share what you learn, including from failed tests, and coach designers who are newer to growth.

Qualifications

  • 8+ years of end-to-end product design experience shipping complex, high-impact products from concept to launch.
  • A portfolio of shipped work that measurably changed behavior, such as activation, adoption, retention, or conversion. Show experiments that lost, too, and what you did next.
  • Experience setting growth direction for a whole product area and getting teams you don't manage to follow it.
  • Hands-on growth design across onboarding, activation, and monetization. B2B or AI products are a plus, especially where the buyer and the daily user are different people.

Skills

Required:Growth designExperiment designLLM and AI prototyping

Benefits

  • Competitive salary + benefits + equity
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Rippling

#1 Workforce Management System | HR, IT, Finance

Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.

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