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Software Engineer II, CRM & SEO

Instacart· Marketing
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full-timePosted 2w ago

About the role

Software Engineer II contributing to growth surfaces: Technical Search Visibility (SEO) and CRM Enablement. Full-stack role across SEO/AI visibility, email/CRM tooling, and data pipelines. Hands-on, full-stack generalist spanning organic-traffic engineering and CRM execution tooling with collaboration across Marketing, Product, and Engineering.

Responsibilities

  • Design, build, and ship high-quality full-stack features that enhance search engine visibility, AI answer engine performance, and organic traffic, with a strong sense of urgency and ownership.
  • Build and evolve a modular React email component library that compiles to secure, client-safe HTML with simple, reusable abstractions.
  • Develop responsive, accessible HTML/CSS emails that render consistently across clients, devices, and dark mode, and enhance our Next.js compilation pipeline (preview, compile, validate, export) for speed, reliability, and observability.
  • Contribute to data pipelines for SEO and AEO ingestion, transformation, and delivery, keeping the system healthy as it grows.
  • Own execution of dynamic CRM campaigns (email, push, in-app) using structured blocks, templating languages, and JSON/YAML config, integrating with ESPs like Braze and REST APIs/webhooks for personalization and targeting with secure data handling.
  • Build automation and internal tooling that cuts QA and setup time across both surfaces, from SEO experimentation to CRM deep-link and token coverage.
  • Apply technical best practices to deliver performant, observable, and cost-aware code that improves search rankings, LLM visibility, campaign rendering fidelity, and user experience.
  • Troubleshoot rendering and logic issues across devices and states, leading triage, root-cause analysis, and system-level fixes.
  • Collaborate with product managers, designers, and marketing partners to translate user needs into technical requirements, surface trade-offs, and deliver on shared goals.

Qualifications

  • 3-5 years of software engineering experience with proficiency in React, TypeScript, Ruby, Python, PostgreSQL, and SQL.
  • Demonstrated ability to build and launch complete full-stack features with minimal oversight, from development through experimentation and production rollout.
  • Hands-on use of React and Next.js to componentize UI and email and compile to production HTML with scalable abstractions.
  • Expertise in HTML/CSS and responsive email development, with strong rendering fidelity, performance, and accessibility across clients, devices, and dark mode.
  • Experience with distributed systems and data engineering, designing pipelines, optimizing schemas, and ensuring data quality, with exposure to Airflow or dbt.
  • Comfort building and testing REST API integrations (JSON, webhooks) for personalization and orchestration, including hands-on API testing and validation, with secure, privacy-compliant data handling.
  • Ability to write performant code and improve observability through logging and metrics, identifying and resolving bottlenecks as they arise.
  • Strong product mindset with the ability to translate user needs into technical requirements and understand how your work impacts business metrics.
  • Effective communicator who can collaborate across marketing, product, creative, and engineering partners to align on requirements and deliver solutions.
  • Systems mindset: you improve the whole ecosystem you work in, leave code and docs better than you found them, and surface technical debt proactively
Last updated Oct 8, 2026. Interested? Apply on the company site.
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About Instacart

Marketplace for grocery delivery and pickup

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.

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