← All roles

Product Marketing Manager – Sovereignty & Public Sector, EMEA

Snowflake Inc.· Marketing
Apply on company site
GB-LondonFull-timePosted 2w ago

About the role

EMEA product marketing role focused on Data and AI Sovereignty, Public Sector go-to-market, and partner-driven demand in Europe, Middle East and Africa. Cross-functional leadership to align messaging, enable field teams, drive regional GTM strategies, and shape global roadmaps.

Responsibilities

  • Own and align messaging and positioning for Data and AI Sovereignty in the EMEA region, ensuring Snowflake’s narrative addresses sovereign control, regulatory compliance, operational autonomy, and cloud resilience
  • Scale sovereignty messaging and regional reach through Snowflake’s cloud, systems integrator, and specialized partner ecosystem, orchestrating joint GTM motions and co-marketing programs that drive pipeline impact
  • Maintain and accelerate momentum around recent strategic sovereignty partnerships, converting key alliance milestones into high-impact sales plays, field enablement assets, and customer-facing collateral
  • Lead targeted campaigns on Data and AI Sovereignty in key markets based on local nuances, such as Digital Trust, Greater Local Control, and Data Residency with Global Innovation
  • Develop regional GTM strategy and execution for the Public Sector, designing targeted campaigns tailored to specific government departments, public institutions, and regulated markets
  • Enable field sales and technical teams at scale on sovereignty frameworks, public sector compliance requirements, procurement pathways, and competitive differentiation
  • Lead cross-functional working groups with ABM, Demand Generation and other Marketing teams to run high-touch campaigns against key public sector targets
  • Amplify the EMEA voice by synthesizing customer feedback, regulatory trends, and field insights to shape global product roadmaps, GTM priorities, and core messaging

Qualifications

  • 5+ years of experience in product marketing, solutions marketing, or GTM strategy within data, cloud, or enterprise software, specifically supporting Public Sector or highly regulated industries
  • Domain knowledge of Public Sector procurement dynamics, government compliance standards, and Data/AI Sovereignty requirements across EMEA (e.g. EU AI Act, GDPR, national sovereignty frameworks)
  • Proven track record of developing and scaling joint GTM programs, partner co-marketing initiatives, and ecosystem alliances
  • Demonstrated ability to orchestrate cross-functional, account-based campaigns targeting public sector institutions and government bodies
  • Excellent communication and storytelling abilities, with a strong talent for translating complex regulatory, governance, and architectural concepts into compelling narratives
  • Strong collaboration and influence skills, aligning global product strategy with localized EMEA market needs
  • Commitment to being a culture champion who builds trust, collaboration and inclusivity across functions and regions
  • An analytical, data-driven mindset focused on measuring campaign effectiveness, pipeline impact, and account engagement
  • BS/BA degree preferred
  • Willingness to travel up to 25% of the time

Skills

Required:Product MarketingStrategic GTM & Partner MarketingCross-functional Leadership
Last updated Oct 15, 2026. Interested? Apply on the company site.

About Snowflake Inc.

The Data Platform Built for Data Teams.

Snowflake powers AI, data engineering, applications, and analytics on a trusted, scalable AI Data Cloud—eliminating silos and accelerating innovation.

AIData CloudData EngineeringAnalyticsApplications & Collaboration
Company profileWebsite

More open roles at Snowflake Inc.