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Sr Manager, Strategic Events EMEA — 12-Month Fixed-Term Contract (Maternity Cover)

Snowflake Inc.· Marketing
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GB-LondonFull-timePosted 2w ago

About the role

Senior events leader responsible for PAN-EMEA events strategy and execution, managing a team of six, driving pipeline impact, and aligning with Global Strategic Events and regional marketing functions for a 12-month maternity cover starting January 2026.

Responsibilities

  • Own PAN-EMEA events strategy and planning: Drive the comprehensive events plan — spanning Snowflake-led events, third-party sponsorships, and partner events — ensuring tight alignment with regional pipeline goals, the Global Strategic Events roadmap, and broader EMEA marketing priorities.
  • Lead and develop a team of six: Manage four direct reports and a wider team of six event professionals. Set clear objectives, run development plans and performance conversations, foster a culture of excellence and accountability, and ensure the team delivers consistently at a high level throughout the contract period. You’ll also hire for open roles as needed.
  • Plan and report on Snowflake-owned flagship events: Have oversight of and accountability for key Snowflake-led programmes including World Tour and the Data for Breakfast series, as well as EMEA presence at global tentpole events such as Summit.
  • Steer strategic third-party sponsorships: Ensure planning, global alignment, and performance oversight for Snowflake''s largest third-party event investments — including Davos, Mobile World Congress (MWC), Cannes Lions, Gartner, and SAP conferences. Individual event planning and execution sits with dedicated team members; your role is to steer strategic alignment, cross-functional coordination, and performance management across the portfolio.
  • Shape executive programming: Make sure our highest-profile moments, from the Davos storefront to sponsorship hospitality, deliver meaningful C-level engagement with strategic accounts through executive meetings, roundtables, and dinners.
  • Drive measurable pipeline impact: Partner with Field Marketing, Sales, SDR, and Partner teams to ensure every event delivers qualified meetings, pipeline contribution, and opportunity acceleration.
  • Manage budget and operations: Own accountability for the overall EMEA events budget, covering forecasting, spend management, and ROI analysis across the portfolio. Individual event budgets and vendor/agency relationships are managed by team members; your role is to maintain visibility, enforce financial discipline, and report consolidated performance to leadership.
  • Collaborate cross-functionally: Act as the connective tissue between Global Strategic Events and EMEA marketing functions — including PMM, Demand Generation, Partner Marketing, Brand, and Content — to ensure consistent messaging and seamless execution.
  • Innovate: Bring fresh ideas and formats that differentiate Snowflake in the market and keep the events programme ahead of the curve.

Qualifications

  • 10+ years in B2B event or field marketing, with 3+ years in leadership roles managing teams and large-scale event portfolios.
  • Proven track record delivering strategic events that drive pipeline and revenue in enterprise technology or SaaS.
  • Strong people leader with experience managing distributed teams — comfortable stepping into an established team structure and maintaining momentum from day one.
  • Exceptional executive presence, with the ability to engage confidently with C-level stakeholders, both internal and external.
  • Experience leading annual events planning: building a portfolio case, a budget and goals, and securing both cross-functional and leadership buy-in.
  • Highly collaborative, with a natural ability to align multiple marketing functions and global/regional stakeholders in a fast-paced, high-growth environment.
  • Strong financial acumen with experience managing significant event budgets and ROI analysis.
  • Comfortable stepping into an established team and programme mid-flight, building context quickly, and delivering impact within a fixed-term engagement.
  • Willing to travel across EMEA as needed, including on-site at major events.
  • Bachelor's degree required; MBA or equivalent professional experience preferred.

Skills

Required:Event portfolio managementPeople leadershipExecutive stakeholder managementBudgeting and ROI analysis
Last updated Oct 8, 2026. Interested? Apply on the company site.

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