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Azure Product Led Growth Strategy Lead

Microsoft· Product Marketing
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Redmond, WA, Mountain View, CA, New York, NY, Atlanta, GA$130.9k - $251.9kfull-timePosted 2w ago

About the role

Help make Azure the easiest cloud platform to discover, try, adopt, and grow with. Drive growth across the Azure customer lifecycle by optimizing how customers discover, try, adopt, expand, and retain Azure services through product-led experiences inside Azure surfaces. Lead end-to-end product-led growth strategy across the Azure portal customer journey, trial and onboarding experiences, in-product cross-sell and selling motions, conversion-rate optimization, and customer lifecycle and retention.

Responsibilities

  • Own the Azure product-led growth vision, strategy, operating model, and multi-horizon roadmap, connecting customer outcomes with business priorities across acquisition, activation, conversion, expansion, and retention.
  • Lead strategy for the Azure portal customer journey, partnering with product, design, engineering, research, support, and marketing teams to identify friction, clarify next-best actions, and create coherent experiences across key moments.
  • Define and improve Azure trial and onboarding motions, including audience strategy, value realization milestones, first-run experiences, guided setup, education, nurture, and progression from trial to paid usage.
  • Develop in-product cross-sell and selling strategies that use customer context, intent, eligibility, and usage signals to recommend relevant Azure services while protecting trust, experience quality, and long-term customer value.
  • Build a disciplined conversion-rate optimization and experimentation program, including hypotheses, funnel instrumentation, test prioritization, guardrail metrics, learning agendas, and mechanisms to scale proven improvements.
  • Create a lifecycle and retention strategy that identifies leading indicators of engagement, adoption, expansion, churn, and reactivation, and translates them into coordinated product and marketing interventions.
  • Create, measure, and report on the KPI required to succeed and improve in each of the above responsibilities – making data driven decisions and supporting an experimentation information loop.
  • Coach and influence cross-functional teams, establish executive-ready reporting and decision forums, and communicate insights, tradeoffs, results, and investment recommendations to senior stakeholders.

Qualifications

  • Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
  • Additional or preferred qualifications: Master’s Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience.

Skills

Required:Product-led growth strategyCross-functional leadership

Benefits

  • Benefits and other compensation may be available. See https://careers.microsoft.com/us/en/us-corporate-pay for details.
Last updated Oct 9, 2026. Interested? Apply on the company site.

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