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Activation GTM Manager (Cowork/Copilot Consumptions)

Microsoft· Field Product Marketing
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Seoulfull-timePosted 2w ago

About the role

Activation GTM Manager for Cowork/Copilot Consumptions in Korea leads go-to-market strategy to accelerate Copilot consumption, scale repeatable customer transformation patterns, and drive adoption of new Copilot experiences across Korea, collaborating with Sales, Customer Success, Solution Engineering, Product, Marketing, and Partner teams.

Responsibilities

  • Drive strategies and execution plans that accelerate Copilot consumption, customer activation, and business value realization across priority customers and markets in Korea, growing Copilot consumption revenue, adoption, and consumption expansion across the Area
  • Lead the commercialization and adoption of new Copilot experiences, including Cowork, Copilot Code, Autopilot, Managed Apps, Work IQ, Copilot Studio, and GitHub Copilot, across the diverse markets of the Korea Area
  • Partner with Korea subsidiary leadership, Area and subsidiary field teams, and the local partner ecosystem to identify high-value customer scenarios, expand production usage, and increase consumption across personas, business processes, and workloads
  • Develop scalable GTM motions, playbooks, and best practices that accelerate customer transformation and drive repeatable growth that can be landed consistently across Korea markets
  • Act as a trusted advisor to business leaders and stakeholders across Korea on consumption strategy, customer outcomes, and growth opportunities, and influence product roadmap discussions through customer insights, adoption trends, and consumption signals from the Area
  • Exemplify Microsoft Values, Culture and Leadership Principles, creating clarity by building a shared understanding and a clear course of action, generating energy across teams, and delivering success as a boundary-less leader who pursues the right outcomes

Qualifications

  • 7+ years GTM strategy, solution sales, business development, customer success, consulting, product marketing, or technology transformation work experience
  • OR equivalent experience

Skills

Required:GTM strategy
Nice to have:Solution sales
Last updated Oct 9, 2026. Interested? Apply on the company site.

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