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Director, Product Marketing

Cardless· Marketing
Apply on company site
San Francisco$175k - $220k + equityFull-timePosted 1w ago

About the role

Senior, hands-on product marketing leader responsible for defining market positioning, owning brand narrative and website, and building the sales toolkit for Cardless’ first PMM hire in a B2B2C fintech context.

Responsibilities

  • Define Market Positioning
  • Translate positioning for two audiences (enterprise partner and consumer)
  • Track competitors and adjacent players and keep leadership updated
  • Bring outside-in view into internal roadmap discussions
  • Own the Website and Brand Narrative
  • Direct design and engineering resources to execute changes
  • Ensure consistent storytelling across public-facing surfaces (website, decks, one-pagers)
  • Treat the website as a living asset and rewrite as product/market evolves
  • Build and maintain core sales collateral (pitch decks, one-pagers, case studies, battlecards, RFP boilerplate)
  • Collaborate with Business leadership to learn what's winning/losing and adapt collateral
  • Turn partner wins into case studies and proof points
  • Drive go-to-market for new products/features/brand partnerships (press, content, enablement)
  • Produce external content (blog posts, case studies, LinkedIn, PR opportunities)
  • Prioritize/sequence launches to optimize market impact
  • Direct contract designers/agencies on visuals and assets
  • Own strategy, words, and through-line from website to sales deck

Qualifications

  • 5–8+ years in product marketing with ownership of positioning and messaging in B2B or B2B2C
  • Fintech/payments/card issuing experience a plus
  • Track record of owning both company website and sales collateral from unified narrative
  • Strong writing skills translating complex financial/technical products for enterprise buyers and consumer marketing
  • Hands-on IC role; able to write decks and content
  • Experience collaborating with sales/partnerships teams and iterating collateral based on live deals
  • Comfortable directing outside design/creative resources without doing all design yourself
  • Capacity to own and drive multiple workstreams in a first PMM hire context

Skills

Required:Narrative and Positioning CraftTwo-Audience Fluency (B2B2C)WritingSales PartnershipDesign DirectionJudgment and Autonomy

Benefits

  • Meaningful Start-up equity
  • 100% health, vision & dental primary coverage
  • 75% health, vision & dental dependent coverage
  • Catered lunches
  • $250/month Commuter benefit
  • Parental leave
  • Team building events & happy hours
  • Flexible PTO with a minimum of 15 days off per year
  • Apple equipment
  • 401k plan
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Cardless

Build credit into your product experience.

Build credit into your product experience. Run it end to end with modular APIs, pre-built components, analytics, and full-service infrastructure.

Credit card platformAPIEmbedded finance
Company profileWebsite

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