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Head of Field Marketing

Clay· 800 - Marketing
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Hybrid (New York)$215k - $270kFull-timePosted 1w ago

About the role

Head of Field Marketing to design and run regional/account-based field programs, own the operating model, and drive pipeline through executive dinners, regional shows, roadshows, and tentpole events (e.g., Sculpt). Sits in Growth, collaborates with Sales leadership, Corporate Events, and RevOps; single front door for all sales event requests.

Responsibilities

  • Design and run the regional and account-based program portfolio: executive dinners, regional third-party shows, roadshows, lunch-and-learns, and hospitality for Strategic and Sales-led accounts.
  • Build the operating model for the function: program menu, intake and triage process, funding rules, and the target-account standard every program is built against.
  • Partner with Strategic and Sales-led segment leaders to build target-account lists and align program investment to where pipeline is needed most.
  • Sit in sales leadership's staff meeting and pipeline reviews as marketing's field representative, and act as the single point of contact for all event requests from sales.
  • Equip reps and executives to run personal outreach for every program: templates, sequencing, target lists, and follow-up plays.
  • Own the strategic-account lane inside Sculpt and tier-one shows — invites, meetings, executive sessions, and side dinners — within the invite program and calendar set by Corporate Events.
  • Co-own the decision to attend tier-one shows with Brand, and own the meeting and pipeline plan for each.
  • Stand up the measurement layer with RevOps so every program reports sourced pipeline, meetings booked, and target-account attendance, and compares on cost per opportunity against other growth channels.
  • Hire and manage field marketers as the sales org grows, starting with segment alignment and regionalizing as we build international sales coverage.

Qualifications

  • 10+ years in B2B marketing leading field or regional marketing at a company with a meaningful enterprise or strategic sales motion.
  • A track record of sourcing pipeline through account-targeted programs, and the numbers to show it.
  • Deep credibility with sales leaders; you've sat in their staff meetings and they've asked for you by name.
  • Experience running the pipeline layer inside a user conference or tier-one show alongside a brand or events team.
  • Operational rigor: you build target lists, funding rules, and reporting before you book venues.
  • You are AI forward: you use agents and automation to run programs leaner than the headcount suggests.
  • Strongly preferred: experience building in Clay.

Skills

Required:Field marketing leadershipAccount-based program design
Last updated Oct 14, 2026. Interested? Apply on the company site.
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About Clay

Figma for 3D design

We build software to allow anyone, anywhere to create in 3D together. We believe that collaborating in 3D should feel magical and we're working to make it happen.

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