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GTM Engineer - Marketing

Clay· 600 - Revenue Platform
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Hybrid (New York)$150k - $220kFull-timePosted 1w ago

About the role

GTM Engineer focused on elevating top-of-funnel workflows, building automations to generate demand and surface in-market accounts. Works at the intersection of GTM Engineering and Marketing to translate prospect and account data into proactive, measurable actions.

Responsibilities

  • Build and own top-of-funnel workflow automations like lead and account scoring, intent and buying-signal detection, inbound enrichment and routing, speed-to-lead triggers, and proactive outbound plays off marketing signal
  • Partner closely with Demand Gen, Lifecycle Marketing, and SDR leadership to translate business needs into automation requirements and iterate based on feedback
  • Own the instrumentation behind MQL definitions and the marketing funnel; build the insight layer that answers what converts, where leads stall, which sources and campaigns produce real pipeline, and whether our qualification criteria still hold
  • Build the connective tissue between Marketing and SDRs; lead lifecycle and handoff logic, routing and assignment rules, follow-up SLAs, and the feedback loop that tells marketing which leads were actually worth working
  • Build tooling that surfaces the right account and prospect context for SDRs at the right moment; before first touch, during inbound follow-up, and ahead of campaign and event pushes
  • Push the limits of Clay and extend our platform into new use cases, feed our product team innovative ideas, dogfood new features and; act as a practitioner evangelist of Clay infrastructure and GTM Engineering
  • Partner deeply with GTM leaders and frontline teams to understand how our demand motion works today and where it breaks
  • Own projects end-to-end, from discovery and prototyping through rollout, adoption, and iteration; identify opportunities to automate, augment, or redesign workflows using AI, data, and better systems design
  • Design systems that improve speed, visibility, data quality, and execution across the funnel; connect systems through APIs, webhooks, integrations, and automation layers so information moves cleanly across the stack
  • Measure performance, adoption, and business impact of what you build, then improve it over time
  • Act as an internal thought partner on the future of AI-native GTM systems

Qualifications

  • At least 6-10 years working in a combination of Marketing Ops, RevOps, GTM Engineering or other similar applied technical discipline
  • At least 3 years in Marketing Ops/Demand Gen Ops or GTM Engineering or equivalent
  • Experience building, developing or connecting core systems like Salesforce and adjacent GTM systems including hands on experience with marketing automation and inbound tooling such as HubSpot, Marketo, Customer.io, or Braze, and intent/enrichment layers such as 6sense, Demandbase, Clearbit, or Common Room
  • Fluency with the mechanics of the marketing funnel; lead lifecycle design, scoring models, routing logic, attribution, deliverability and database health, and funnel conversion and velocity metrics
  • Proven ability to build and problem solve with methods incorporating Python, JavaScript, SQL, or TypeScript; we pull our own data on this team
  • Track record of deploying and building AI-powered internal tools, automations, or agentic workflows
  • Experience using data warehouses, BI tools, or event-driven systems
  • Executive presence -- concise and confident communication with both non-technical and technical audiences
  • Proven ability to operate effectively in ambiguous and fluid hypergrowth environments
  • Experience building in Clay as a primary workflow or enrichment layer is not required but highly preferred; willingness to learn quickly
  • Bonus points for analytics engineering, data science and/or programming languages

Skills

Required:Top-of-funnel workflow automationMarketing automation toolingSalesforce and GTM systems integrationData analysis and encoding

Benefits

  • Not specified in the description
Last updated Oct 14, 2026. Interested? Apply on the company site.
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About Clay

Figma for 3D design

We build software to allow anyone, anywhere to create in 3D together. We believe that collaborating in 3D should feel magical and we're working to make it happen.

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