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Founding Marketing Lead

Agave· Marketing
Apply on company site
San Francisco, CA$130k - $165kFull-timePosted 1w ago

About the role

Hands-on, first full-time marketing hire to own and execute Agave's marketing across positioning, channels, content, events, and email, as the company scales from a single product to a multi-product platform.

Responsibilities

  • Positioning & messaging — own positioning and messaging across our full product line, and keep it coherent as we ship new products
  • Build and maintain sales enablement materials in tight partnership with sales
  • Own competitive differentiation as new products bring new competitors
  • Channel discovery — design, run, and read out channel experiments: paid and AI-search placement, targeted ads, lifecycle email off in-app behavior, webinars
  • Own and optimize our SEO and AI-powered presence, track rankings and AI-answer citations
  • Review and manage site presence (G2, Capterra, etc.) and incentivize reviews
  • Operate a defined experiment budget; kill what doesn't work fast, and scale what does
  • Stand up analytics to measure performance (customer journey tracking, SEO/AIO rankings, funnel metrics)
  • Content & web — personally write and ship: website pages, product pages, competitor comparisons, copy/design direction
  • Collaborate with website vendor to develop pages
  • Own content production: product blogs, case studies, LinkedIn, monthly newsletters, marketing emails
  • Maintain partner site and marketplace listings presence
  • Events & field — expand conferences as a channel: materials, logistics, and 1-2 Agave events per major conference
  • Create marketing materials for conferences: flyers, banners, booth assets, handouts
  • Email marketing — own the customer email program end to end: monthly newsletters, product announcements, feature launch emails
  • Set up lifecycle emails triggered by in-app behavior
  • Build upsell campaigns, segmented by existing products, ERP, and usage

Qualifications

  • 3+ years of marketing experience, ideally in B2B software, with hands-on exposure to campaigns, content, or events
  • Experience working on a small scrappy team where you did the work yourself
  • Hands-on writer and executor who ships copy, pages, and events
  • Comfortable working in a technical, unglamorous vertical without a playbook to rely on

Skills

Required:Marketing strategy & positioningCampaign design & executionContent creation (copywriting, blogs, emails)Website/content management
Nice to have:SEO / AI-assisted content

Benefits

  • Equity: competitive equity, with upside
  • Healthcare: 90% coverage with multiple plans
  • 401k: 100% match up to 4%
  • Gym: on-site facilities including Peloton, squat rack, Tempo, Yoga
  • Visa sponsorship (H1B, TN) for good-fit candidates
  • Performance bonuses: 15% of base/OTE in 2026, with history of ongoing bonuses
  • Relocation assistance: substantial relocation bonus for Bay Area move plus first-month Airbnb coverage if moving from outside SF
  • Commuter benefits: pre-tax commuter contributions and full Muni pass coverage for public transit
Last updated Oct 14, 2026. Interested? Apply on the company site.
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About Agave

Data infrastructure for Construction

We’re modernizing construction, a $12T global industry run by siloed software built 20-40 years ago (on-prem, no APIs, no mobile access, etc.). Our core product is Agave Sync, which helps General and Trade Contractors keep financial data in sync between their field teams on jobsites and their accounting teams in a central back office.

saasconstructionb2bproptech
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