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Senior Growth Manager, Rippling AI Adoption

Rippling· Marketing
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Hybrid (New York, NY and San Francisco, CA)$168k - $210kfull-timePosted 1w ago

About the role

Senior Product Growth Manager for AI Products responsible for driving adoption and revenue growth of Rippling's AI-powered features across the customer base, shaping marketing strategy, and leading cross-functional go-to-market initiatives.

Responsibilities

  • Develop campaign strategy across channels (email, in-app ads, product experiments).
  • Understand Rippling's AI products and customer pain points to conceptualize journeys and write high-urgency copy to maximize adoption and usage growth.
  • Scale demand-generation and growth channels; uncover opportunities from data and qualitative signals; optimize the AI growth engine.
  • Own end-to-end campaign execution from launch to reporting, experimentation, and optimization; define audiences and behavioral triggers; manage copy and creative development; own results reporting.
  • Build and manage relationships with internal teams to drive cohesive go-to-market execution.
  • Proactively share insights across the organization; maintain cross-functional alignment and translate AI product signals into actionable growth strategies.

Qualifications

  • 7+ years of experience in product growth, CRO, or demand generation at a high-growth startup, or PMM/Go-to-Market roles (ideally with exposure to AI or technical product marketing)
  • Experience analyzing data to drive business strategy (quantitative data via SQL/Excel and qualitative observations)
  • Stellar cross-functional collaboration and project management skills across marketing, customer success, data science, engineering, product, brand, and marketing ops
  • A hacker's mentality with structured problem-solving skills; ability to break down ambiguous problems into solvable components
  • Excellent written and verbal communication skills; ability to distill AI capabilities into compelling messaging for customers
  • Proactive initiative; ability to dive into signals across the funnel to identify challenges and opportunities
  • Bias to speed; ability to operate at a fast pace and set a fast pace for the product area

Skills

Required:Campaign strategyData analysisCross-functional collaborationContent/copywriting

Benefits

  • Competitive salary
  • Benefits + equity
  • Reasonable accommodations available upon request
Last updated Oct 14, 2026. Interested? Apply on the company site.
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About Rippling

#1 Workforce Management System | HR, IT, Finance

Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.

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