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Senior Channel Field Marketing, South Central

Horizon3 AI· Marketing
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Remote$145k - $185k + equityFull-timePosted 1w ago

About the role

Senior Channel Field Marketing Manager responsible for owning co-marketing strategy and execution with Horizon3's channel partners in the South Central region, driving partner-sourced and partner-influenced pipeline and aligning with Partner Business Managers.

Responsibilities

  • Own the South Central channel field marketing strategy, covering the region's partners and partner events, and a co-marketing portfolio built to generate net-new partner-sourced pipeline and accelerate partner-influenced deals already in motion.
  • Decide where co-marketing investment goes. Prioritize partners and programs by pipeline opportunity, not by who asks for budget.
  • Own the channel marketing calendar, aligned to partner priorities, regional sales plays, and company campaign themes, so partner programs ladder up to integrated demand gen motions.
  • Define and enforce pipeline ROI standards as the gate for all channel field investment. Every program needs a pipeline hypothesis going in and a pipeline outcome coming out.
  • Design and execute joint field programs with VARs, resellers, alliance partners, and distributors: co-hosted events, partner-led roundtables, joint conference activations, roadshows, and CISO-focused experiences.
  • Own MDF end to end: allocation strategy, partner alignment, execution oversight, budget tracking, and attribution reporting.
  • Build repeatable co-marketing playbooks that scale across partners without rebuilding each program from scratch.
  • Coordinate SDR, Partner Business Manager, and partner seller follow-up for every program, with defined SLAs.
  • Serve as the senior marketing counterpart to the region's Partner Business Managers and partner marketing contacts, and run joint planning and business reviews with priority partners.
  • Work with regional field marketers so partner programs and direct programs cover the same accounts without colliding.
  • Partner with partner marketing and product marketing on joint messaging and proof points.
  • Own partner-sourced and partner-influenced pipeline reporting: meetings booked, pipeline created, stage progression, and ROI by partner and by program.
  • Partner with marketing operations to keep partner attribution clean in Salesforce.
  • Report to field marketing and channel leadership on a regular cadence, with clear recommendations on which partners and programs to scale and which to cut.
  • Mentor Channel Field Marketing Managers and Specialists.
  • This role has no direct reports.

Qualifications

  • 6+ years of B2B channel or field marketing experience, with ownership of partner co-marketing programs and measurable pipeline contribution.
  • Proven track record building and executing co-marketing programs with VARs, resellers, alliance partners, or distributors, with the pipeline data to back it up.
  • Experience owning MDF budgets, including allocation decisions, partner alignment, and ROI reporting.
  • Strong understanding of the B2B technology channel ecosystem: how partners sell, what motivates them, and how to design programs that drive joint pipeline rather than just partner satisfaction.
  • Financial fluency: comfortable building CPO and ROI cases and recommending investment trade-offs to leadership.
  • Proficiency with Salesforce for pipeline tracking, partner attribution, and co-marketing performance reporting.
  • Strong cross-functional collaboration skills across Partner Business Managers, channel sales, direct field marketing, demand gen, digital, ABM, and product marketing.
  • Highly organized, able to manage multiple partner relationships, programs, and timelines at once without losing accountability or momentum.

Skills

Required:Channel marketing strategyMDF managementPipeline analyticsSalesforce proficiency

Benefits

  • Inclusive Team
  • Growth Opportunities
  • Innovative Culture
  • Hybrid & Remote Work: mix of remote and hybrid with some roles requiring in-office presence (including Chicago office)
  • Competitive Compensation: salary, equity and benefits including health, vision & dental insurance, flexible vacation, parental leave.
Last updated Oct 15, 2026. Interested? Apply on the company site.

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