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Senior Marketing Campaign Manager, Federal

Horizon3 AI· Marketing
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Washington, DC$145k - $185k + equityFull-timePosted 1w ago

About the role

Senior Campaigns Manager for Horizon3's Federal and Public Sector, owning integrated campaigns across civilian agencies, DoD, DIB, and SLED to align with government buying cycles, compliance mandates, and partner-led sales.

Responsibilities

  • - Own and execute the Federal campaign plan, aligned with Federal fiscal years, procurement cycles, and sales priorities.
  • - Segment the market (Civilian, DoD, DIB, SLED) and build target account lists with sales leadership.
  • - Map buying groups for priority agencies and programs, including security/IT leaders, program offices, and key influencers.
  • - Develop campaign briefs centered on key compliance and security drivers (e.g., CISA KEV, CMMC, FedRAMP, continuous security validation).
  • - Execute multi-channel campaigns using email nurtures, targeted ads, webinars, content, and industry media.
  • - Orchestrate agency- and program-level plays with SDR and partner outreach, ensuring compliance with Federal ethics rules.
  • - Align with the Sr. Federal Field Marketing Manager to integrate digital campaigns before and after field events.
  • - Partner with Product Marketing to create Federal-specific messaging, compliance mapping, and proof points.
  • - Collaborate with channel teams, distributors (e.g., Carahsoft), resellers, and SIs on joint demand generation and co-branded campaigns.
  • - Manage partner marketing funds as performance investments tied to pipeline targets.
  • - Serve as the primary campaign partner to Federal sales leadership, driving alignment on account engagement and follow-ups.
  • - Define long-cycle KPIs: agency engagement, meetings booked, sourced/influenced pipeline, CPO, and stage progression.
  • - Work with Marketing Operations to ensure accurate campaign attribution in Salesforce.
  • - Report performance to marketing and sales leadership with clear optimization recommendations.
  • - Act as a Federal subject matter expert (SME) for the broader marketing team.

Qualifications

  • - 6+ years of B2B campaign, demand generation, or ABM experience, with significant focus on the Federal or Public Sector market.
  • - Deep understanding of Federal buying motions, procurement constraints, budget cycles, and channel-led sales.
  • - Proven track record of driving pipeline across at least two segments: Civilian, DoD, DIB, or SLED.
  • - Hands-on experience running co-marketing programs with Federal distributors, channel partners, and SIs.
  • - Familiarity with Federal cybersecurity frameworks (e.g., FedRAMP, CMMC, FISMA, CISA KEV) and how to translate them into compelling campaign themes.
  • - Strong cross-functional collaboration skills across sales, SDRs, channel partners, field marketing, and product marketing

Skills

Required:Campaign managementFederal market knowledgeCross-functional collaboration

Benefits

  • - Inclusive Team
  • - Growth Opportunities
  • - Innovative Culture
  • - Hybrid & Remote Work
  • - Competitive Compensation: salary, equity and benefits including health, vision & dental, flexible vacation, parental leave
Last updated Oct 15, 2026. Interested? Apply on the company site.

About Horizon3 AI

Only Pentesting Platform Proven in Production

Continuously assess, fix, and verify your security posture. Securing enterprises across many attack surfaces.

PentestingSecurity PostureThreat DetectionVulnerabilitiesRisk AssessmentOffensive Security
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