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Senior Marketing Operations Manager

Horizon3 AI· Marketing
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Remote$145k - $185k + equityFull-timePosted 1w ago

About the role

Senior Marketing Operations Manager to own and scale the systems, processes, and data foundation powering Horizon3's go-to-market engine. Interfaces across Marketing, Sales, and RevOps to deliver measurable pipeline and revenue impact through a scalable marketing tech stack, data governance, and cross-functional program execution.

Responsibilities

  • Maintain and support the day-to-day operations and functional health of the marketing automation platform and its Salesforce integration, including segmentation, scoring, routing, nurturing, lifecycle workflows, and compliance tasks (GDPR, CCPA, etc.).
  • Assist in evaluation, research, and rollout of new GTM tech stack tools, including business case development, vendor logistics, and implementation steps.
  • Conduct routine audits, testing, and troubleshooting across the marketing tech stack to identify inefficiencies and implement technical fixes.
  • Execute data governance protocols to ensure data accuracy and consistency across integrated systems.
  • Flag funnel conversion and handoff problems and drive fixes across teams.
  • Support campaign managers with program setup, pre-launch QA, and tracking validation for multi-channel launches.
  • Facilitate day-to-day execution of ABM programs, including account list uploads, segmentation updates, tool configuration, and reporting pulls.
  • Monitor workflows for bottlenecks and deploy process tweaks to improve efficiency and accuracy.
  • Maintain and optimize systems and automations to reduce manual work and keep marketing data clean.
  • Research and implement AI agents or automated workflows to replace manual processes.
  • Track emerging marketing technologies and AI tooling, sharing insights with leadership.
  • Maintain documentation for workflows, SOPs, and system configurations, and support end-user training.
  • Provide peer guidance and onboarding support to analysts and marketing ops teammates.
  • Partner with the Senior Marketing Analytics Manager on attribution, dashboards, and metric definitions.
  • Monitor marketing data quality across the GTM stack (Pardot, Salesforce, Chili Piper, etc.).
  • Support attribution modeling and lead scoring initiatives.
  • Serve as an operations partner to Demand Gen, Sales, Finance, RevOps, and IT; align cross-functionally on funnel goals and processes.

Qualifications

  • 6+ years of experience in marketing operations, revenue operations, or related role in B2B SaaS or technology.
  • Expert, hands-on experience with marketing automation and Salesforce, including administering integrations between them.
  • Proven track record leading complex cross-functional systems projects end-to-end (lifecycle redesign, scoring/routing overhaul, platform migration, attribution rollout).
  • Deep understanding of lead lifecycle management, scoring, routing, segmentation, and campaign tracking.
  • Strong background in data management, analytics, and performance reporting.
  • Experience operationalizing account-based marketing programs.
  • Hands-on experience using AI tools to automate workflows and improve efficiency.
  • Comfortable operating in ambiguity and building processes where none exist.
  • Ability to explain technical trade-offs to non-technical stakeholders and drive decisions.
  • Detail-oriented with a bias for action, delivering accurate work quickly and owning QA.

Skills

Required:Marketing AutomationSalesforceCampaign OperationsABMData Governance & AnalyticsCross-Functional Collaboration
Nice to have:AI/Automation

Benefits

  • Health, vision & dental insurance for you and your family
  • Flexible vacation policy
  • Generous parental leave
  • Competitive compensation including salary and equity
  • Hybrid & Remote work options including Chicago office
Last updated Oct 15, 2026. Interested? Apply on the company site.

About Horizon3 AI

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