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Senior Product Manager, Ad Formats

Instacart· Product Management
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Hybrid (Canada - Remote (ON, AB, BC, or NS Only))CA$165k - CA$174kfull-timePosted 1w ago

About the role

Senior Product Manager leading the Formats domain within Instacart Ads, focused on 0→1 bets to drive double-digit growth, spanning new advertiser types, formats innovation, and in-store experiences. Partners with sales, cross-functional teams, and external vendors to shape ad experiences across multiple surfaces and elevate revenue from non-endemic advertisers.

Responsibilities

  • Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.
  • Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
  • Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart.
  • As bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.
  • Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.

Qualifications

  • 4+ years of experience in product management for ad formats, with a strong understanding of user-facing ad experiences.
  • Track record of launching user-facing products and managing trade-offs between users and advertisers
  • Experience managing partners and vendors, including external technology providers.
  • Strong stakeholder management skills across sales, engineering, and cross-functional teams.

Skills

Required:Ad formatsStakeholder managementVendor/partner management
Nice to have:0→1 product development

Benefits

  • Highly market-competitive compensation and benefits in each location.
  • Remote work flexibility (Flex First).
  • Eligibility for new hire equity grant and annual refresh grants.
  • Review of benefits offerings available at Instacart careers page.
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Instacart

Marketplace for grocery delivery and pickup

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.

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