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Director, AI Solutions Strategy & Planning

Instacart· Retail Business Development
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Hybrid (Ontario, Canada (ON))CA$234k - CA$247kfull-timePosted 1w ago

About the role

Director-level role leading the go-to-market strategy and planning for Instacart's AI-driven retailer solutions, coordinating cross-functional efforts to define pricing, positioning, and execution across Product, Sales, Marketing, Finance, Legal, and Customer Success.

Responsibilities

  • Define and execute a comprehensive GTM strategy for AI-driven solutions across consumer experiences, ecommerce analytics, and retailer workflows with clear positioning, pricing frameworks, and onboarding playbooks.
  • Establish cross-functional alignment across Product, Sales, Marketing, Finance, and Legal with governance forums and transparent decision-making for GTM and product teams.
  • Launch pilot programs and experimentation frameworks to validate AI-powered products with retailer feedback and iterate based on measurable performance metrics.
  • Enable Sales teams with AI-specific strategies, enablement materials, and training to accelerate adoption and pipeline velocity.
  • Provide market intelligence and competitive analysis to inform product and commercialization decisions, ensuring solutions remain competitive and scalable.

Qualifications

  • 8+ years of experience in strategy, product commercialization, or GTM planning with a track record of defining and executing strategies for emerging offerings and driving measurable market impact.
  • Experience developing GTM strategies for AI-powered products, retailer solutions, or enterprise technology platforms.
  • Deep understanding of AI technologies with ability to translate technical concepts into business value for diverse audiences.
  • Expertise in product positioning, pricing frameworks, and solution packaging.
  • Strong analytical capabilities including modeling, forecasting, and evaluating solution performance.
  • Exceptional cross-functional leadership skills with experience influencing Product, Sales, Marketing, Legal, and Finance.
  • Excellent written and verbal communication skills for simplifying complex concepts and presenting to internal/external audiences.
  • Strong quantitative skills for opportunity sizing, impact assessment, pricing strategy, and financial outlook in partnership with cross-functional peers.
  • Ability to operate effectively in ambiguous and rapidly changing environments with a focus on iterative learning and innovation.

Skills

Required:GTM strategyProduct positioning and packagingCross-functional leadershipAI technology literacy

Benefits

  • Flex First remote work policy
  • Competitive compensation and benefits by location
  • New hire equity grant and annual refresh grants
  • Ontario, Alberta, British Columbia, and Nova Scotia base pay eligibility
  • Access to Instacart benefits package as detailed in company materials
Last updated Oct 15, 2026. Interested? Apply on the company site.
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About Instacart

Marketplace for grocery delivery and pickup

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.

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