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ABS GTM Activation Manager, ASEAN

Microsoft· Field Product Marketing
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Malaysia - Kuala Lumpurfull-timePosted 1w ago

About the role

Activation GTM Manager for AI Business Solutions in ASEAN focused on accelerating revenue growth, field agility, and cross-functional collaboration to optimize pipelines, drive data-driven decisions, and enable customer adoption at scale across ASEAN (ID/MY/PH).

Responsibilities

  • Collaborate with Areas to drive GTM for aligned Conversations, identifying growth opportunities in the market and builds clear execution plans and align, influence and coach field teams, sales operations, marketing plans, business rhythms and change management to convert strategic priorities into local execution across Microsoft core teams to bring the voice of field and co-design strategy and programs
  • Lead Sales Activation and collaborate with Activation GTM Managers to land and champion Conversations, Highly Engaged, SPA and other signals, activating connected sales and marketing execution in every segment to maximize performance and share
  • Collaborate with GPS for local partner-led marketing strategies and demand generation that support Conversation performance and champion Microsoft strategy and Solution Areas and builds industry presence
  • Be Product Leadership voice of the Customer, Partners and Field to provide thought leadership on competitive landscape, solution area gaps, sales trends, etc. to drive improvements on the GTM plan and grow organization capability
  • Drive standardized rhythms and tools that drive increased customer and partner facing time for sellers and activate leaders and managers on investments and resource optimization, leveraging data and analysis
  • Exemplify Microsoft Values, Culture, Leadership Principles and create clarity by creating a shared understanding and building a clear course of action as well as be a boundary-less leader who pursues right outcomes to achieve success

Qualifications

  • 5+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales or related work experience OR equivalent experience

Skills

Required:Marketing strategyBusiness planningSales enablement
Last updated Oct 16, 2026. Interested? Apply on the company site.

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