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Marketing Measurement & Strategy Lead

Microsoft· Marketing Technology
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Hybrid (Redmond), Hybrid (Mountain View), Hybrid (San Francisco), Hybrid (New York), Hybrid (Chicago), Hybrid (Los Angeles), Hybrid (Atlanta)$130.9k - $251.9kFull-timePosted 1w ago

About the role

Owns marketing measurement for Microsoft Advertising (MSA) Marketing. Defines and maintains measurement strategy and framework across Brand, Events, Customer & Partner, and Growth Marketing; partners with Marketing, Marketing Science, Sales, Finance, Product and Engineering to implement and govern measurement, dashboards, and insights for leadership.

Responsibilities

  • Measurement strategy and framework: Defines and maintains Marketing's measurement strategy and framework. Sets clear success measures for Brand Marketing (awareness, consideration, brand lift), Events Marketing (attendance, engagement, pipeline influenced), Customer & Partner Marketing (adoption, retention, partner-sourced pipeline) and Growth Marketing (acquisition, conversion, revenue, return on spend).
  • Consistent KPIs across levels: Builds a tiered KPI structure that connects leadership metrics to functional and campaign metrics, ensuring consistency from campaign to leadership level.
  • Measurement methods: Sets requirements for attribution, incrementality testing and media mix modeling (MMM), and decides which method fits each workstream and business question.
  • Cross-team rollout: Partners with leaders across Marketing, Marketing Science, Sales, Finance, Product and Engineering to implement the framework, including data pipelines, tagging and reporting layers.
  • Leadership through partnership: Leads without direct reports; aligns marketing, analytics, data engineering and finance partners on shared goals and standards.
  • Finance alignment: Aligns measurement standards and incrementality assumptions with Finance for trustworthy investment decisions.
  • Adoption and change management: Drives adoption of the framework and measurement systems across a large marketing organization; builds skills and confidence in data-driven decision making.
  • Program leadership: Manages large, multi-semester measurement initiatives, tracks milestones, resolves blockers and risks with senior/executive stakeholders.
  • Measurement ownership and governance: Serves as single point of accountability for KPI definitions, methods, data sources and governance; applies privacy-first practices and data quality standards.
  • Dashboards and reporting: Owns analytics dashboards reporting marketing KPIs, coupon performance, distribution, redemption, revenue contribution and ROI; tailors views for leadership and team levels.
  • Insights for leadership: Translates complex measurement findings into executable recommendations on priorities and budget investments.
  • First-year priorities: Publish framework within 12 months; adopt across Brand, Events, Customer & Partner, and Growth Marketing; launch core KPI and coupon dashboards; align with Finance on incrementality for planning.
  • Keeping the framework current: Evolve framework as priorities, channels and AI-driven measurement capabilities change.

Qualifications

  • Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 10+ years of marketing operations, program management, project management, or related experience OR equivalent experience.

Skills

Required:Measurement strategyAttributionIncrementality testingMedia Mix Modeling (MMM)Dashboards and reporting

Benefits

  • Benefits information as stated in the job description is not itemized beyond a general note; interested applicants should consult the provided benefits link in the posting.
Last updated Oct 16, 2026. Interested? Apply on the company site.

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