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Asia GTM Manager - Usage and Adoption

Microsoft· Field Product Marketing
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Sydney, Australia, Tokyo, Japan, Seoul, South Korea, SingaporeFull-timePosted 1w ago

About the role

Manager focused on accelerating consumed revenue and active usage across the Asia region for the ABS portfolio, driving adoption and consumption growth with cross-functional collaboration across Sales, Customer Success, Solution Engineering, Product, Marketing, and Partners.

Responsibilities

  • Executive advisory and accountability: Act as a data-led trusted advisor to business leaders and stakeholders, translating usage, adoption, and consumption signals into prioritised actions that improve customer outcomes, portfolio growth, and sustained consumption across Asia.
  • Adoption analytics and diagnosis: Analyse monthly active users, usage trends, consumption revenue, and customer value signals to identify adoption drivers and barriers. Define priority scenarios and use cases by persona and business process, then recommend targeted actions with accountable owners and measurable success criteria.
  • Intervention testing and scalable playbooks: Combine product telemetry, customer signals, field insights, and market context to identify adoption patterns and develop actionable recommendations; test the highest-potential interventions, codify what works into reusable playbooks and enablement, and partner with stakeholders to scale across Asia.
  • Operating rhythm and business reviews: Establish a consistent Asia operating rhythm that connects market, customer, product, pipeline, and field data; use dashboards and regular business reviews to surface where adoption is accelerating or stalling, explain the likely drivers, and align Area stakeholders on prioritised actions, accountable owners, and measurable outcomes.
  • Product and GTM influence: Influence product and GTM priorities by synthesising customer insights, usage and consumption trends, adoption barriers, agent economics, governance requirements, and competitive signals across Copilot, agents, Dynamics 365, and Power Platform in Asia.

Qualifications

  • 5+ years GTM strategy, business development, customer success, consulting, product marketing, sales excellence or technology transformation work experience OR equivalent experience.
  • Bachelor's Degree in Business, Computer Science, Engineering, Marketing, or related field

Skills

Required:GTM strategyAdoption analyticsStakeholder management

Benefits

  • Microsoft benefits package available to eligible employees.
Last updated Oct 16, 2026. Interested? Apply on the company site.

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