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International & Emerging Market (IEM) Surface Category Manager

Microsoft· Category Management
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SingaporeFull-timePosted 1w ago

About the role

The IEM Surface Category Manager shapes and lands the Surface consumer strategy across International & Emerging Markets, translating worldwide priorities into an integrated regional portfolio, pricing, channel, investment, launch and lifecycle plan, while representing the voice of IEM customers, markets and partners in worldwide decision‑making.

Responsibilities

  • Own the end-to-end IEM Surface category strategy across portfolio, pricing, promotions, placement, investment and product lifecycle.
  • Define priority markets, customer segments, products, price bands and channel plays based on customer opportunity, business economics and execution readiness.
  • Lead the Surface business plan and performance rhythm across revenue, units, share, gross margin, sell-through, forecast accuracy, inventory health and accessories attach.
  • Design and scale the Surface channel model across strategic retailers, e-commerce partners, Essential Device Retailers and distributor-managed channels.
  • Lead regional product launches and seasonal readiness, aligning assortment, pricing, supply, inventory, marketing, digital content, merchandising, training and partner commitments.
  • Drive portfolio transition and inventory decisions to protect profitability, minimize ageing exposure and maintain trusted customer and partner experiences.
  • Build joint business plans with priority partners, aligning assortment, demand generation, seller readiness, digital conversion, merchandising, promotions and execution accountability.
  • Translate customer behavior, partner feedback, market data, pricing and market intelligence into regional category decisions.
  • Represent the collective voice of IEM with worldwide category and product teams, influencing product roadmap, supply, pricing, programs and investment decisions.
  • Orchestrate opportunities across Surface, Windows, Microsoft 365 and Copilot to increase customer value, ecosystem relevance and commercial attach.
  • Create repeatable regional playbooks, governance mechanisms and performance scorecards that improve execution and accelerate learning across markets.
  • Ensure category investments, programs, incentives and partner plans meet Microsoft financial, compliance, governance and brand requirements.

Qualifications

  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, Engineering, or related field AND 8+ years category management, product management, marketing strategy, business planning, product planning, or related work experience OR equivalent experience.

Skills

Required:Category strategy and planning
Last updated Oct 16, 2026. Interested? Apply on the company site.

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