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Senior Product Marketing Manager, AI Apps & Agents Ecosystem Growth

Microsoft· Product Marketing
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Redmond, WA$106.4k - $203.6kFull-timePosted 1w ago

About the role

Senior Product Marketing Manager responsible for building and driving growth strategy for Microsoft's AI applications and agents ecosystem, creating scalable go-to-market motions to accelerate builder recruitment, platform adoption, Marketplace participation, commercialization, and business growth within the AI ecosystem.

Responsibilities

  • Build the widest selection of AI applications and agents on Microsoft Marketplace by engaging innovative AI builders, accelerating adoption of Microsoft's AI platform, and connecting breakthrough innovation with customer demand.
  • Engage AI-native companies, ISVs, software companies, founders, agent builders, and AI innovation leaders through creative, modern, digital-first marketing programs that drive ecosystem growth and measurable business outcomes.
  • Define and execute strategic go-to-market motions that recruit AI builders into Microsoft's ecosystem, leveraging communities, creators, influencers, partnerships, events, and digital channels to accelerate engagement and adoption.
  • Drive adoption of Microsoft's AI technologies, platforms, tools, and programs through compelling builder journeys that inspire innovators to create, publish, and scale AI applications and agents on Microsoft.
  • Accelerate builders from engagement to build, publish, transact, and grow by increasing participation across Microsoft's activation, Marketplace, and commercialization programs.
  • Increase adoption of Microsoft Marketplace as the destination where AI applications and agents reach customers, generate demand, and scale their businesses.
  • Create and orchestrate cross-functional go-to-market plans across Microsoft AI Platform, Marketplace, Partner, Sales, and Microsoft for Startups teams to accelerate ecosystem growth and commercial impact.
  • Connect builder innovation with customer demand by helping bring AI applications and agents to Microsoft's global commercial ecosystem and customer base.
  • Identify emerging market opportunities, builder trends, and ecosystem gaps to influence strategy, expand Microsoft's AI ecosystem, and accelerate business growth.
  • Lead growth experimentation and performance optimization using customer insights, first-party data, and AI-powered tools to improve recruitment, activation, commercialization, Marketplace participation, and business outcomes.

Qualifications

  • Master’s Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles OR Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in Product Marketing, Growth Marketing, Developer Marketing, Partner Marketing, Ecosystem Marketing, or related technology marketing roles OR equivalent experience.

Skills

Required:Market strategy and growth planningCross-functional leadershipBuilder/audience engagementAI / cloud technologies

Benefits

  • Benefits and other compensation may apply (see the pay information page)
Last updated Oct 16, 2026. Interested? Apply on the company site.

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