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Growth Marketing Manager

Forage· Marketing
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Hybrid (New York, NY or San Francisco, CA)$130k - $140kFull-timePosted 4d ago

About the role

First dedicated Consumer Growth Marketing Manager to scale the Forage app’s MAU in 2027, owning acquisition, activation, and retention channels with a split focus on growth (~80%) and brand (~20%), reporting to the General Manager, Consumer.

Responsibilities

  • Own the Forage app growth plan and channel strategy (paid social, paid search, YouTube, UGC/influencer, and emerging channels); test and launch new acquisition channels to diversify marketing mix as we scale
  • Build and run lifecycle programs across push, email, and in-app to drive activation, engagement, and retention
  • Manage CAC, payback, and budget allocation across channels; optimize spend based on marginal returns
  • Run a disciplined experimentation program (creative testing, landing pages, onboarding) and report learnings
  • Own campaign reporting; collaborate with Data and Product to translate insights into roadmap and decisions
  • Manage agencies and vendors and hold them accountable to performance targets
  • Brand marketing: build and own social media presence and content calendar; develop creative briefs, messaging, and UGC/creator programs; ensure on-brand collaboration with Design, Communications, Product, and Legal
  • Support broader Forage brand and communications work as the role grows

Qualifications

  • 3-5 years of experience in growth or performance marketing, ideally at a mobile-first consumer company (fintech, rewards, savings, or marketplace)
  • Hands-on mobile app acquisition experience (paid social for app installs, Apple Search Ads, Google App Campaigns, App Store Optimization) with knowledge of mobile attribution (AppsFlyer, Adjust, Branch) and iOS privacy limits
  • Experience running multi-channel mix (paid social, paid search, YouTube, UGC/creator partnerships); ability to identify and expand into new channels
  • Lifecycle marketing experience across push and email (Braze, Iterable) focusing on activation and retention
  • Strong command of unit economics (CAC, payback, cohort retention, blended vs channel reporting)
  • Experience managing agencies and vendors and owning a brand’s social media presence
  • Self-starter who thrives in ambiguity, communicates clearly, can start from zero, and influence cross-functional partners without formal authority

Skills

Required:Growth marketingPaid socialMobile attribution
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Forage

Payments infrastructure for government benefits

Forage is a mission-driven payments company that helps businesses accept government benefits through a single, unified API. Today, over 42 million Americans receive government assistance (ex: Supplemental Nutrition Assistance Program, or SNAP) to buy groceries. Starting with enabling EBT SNAP online, Forage builds the financial infrastructure empowering businesses to serve these shoppers online.

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