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GTM Engineer

Rippling
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Hybrid (New York, NY), Hybrid (San Francisco, CA)$146.4k - $244kPosted 5d ago

About the role

GTM Engineer to build and scale the growth engine for Rippling IT. Works cross-functionally with Marketing, Sales, RevOps, BizOps, Product, and IT GM to diagnose bottlenecks, build scalable GTM motions, and drive AI-native growth workflows across acquisition, cross-sell, SDR, lifecycle, field, partner, and product launch channels.

Responsibilities

  • Develop a deep, ongoing understanding of the IT buyer through customer conversations, sales calls, win/loss analysis, product usage, competitive research and funnel data, using insights to reshape the GTM strategy
  • Own high-leverage growth programs for Rippling IT from problem diagnosis and buyer insight through testing, measurement, and scaled rollout
  • Turn validated IT buyer and product insights into coordinated growth plays across acquisition, cross-sell, SDR, lifecycle, field, partner, and product launch channels
  • Build AI-native, technically sophisticated GTM workflows across prospecting, audience building, enrichment, personalization, experimentation, routing, and campaign automation
  • Identify funnel and pipeline bottlenecks, then partner with RevOps, BizOps, GTM engineering, marketing, and sales to remove them
  • Partner with cross-sell marketing to develop plays that convert HR and Finance customers into IT customers
  • Partner with product marketing and demand generation on launches for an ambitious roadmap of path-breaking IT products
  • Move fluidly between strategy and execution: build the model, write the brief, inspect the data, pressure-test the message, and push the work across the finish line
  • Make the central IT GTM team more effective by creating repeatable systems, playbooks, and experiments that can scale 10x across many areas

Qualifications

  • Experience in growth, GTM engineering, growth marketing, BizOps, RevOps, or another technical growth role at a high-growth B2B company; exact title matters less than demonstrated range and impact
  • Strong technical fluency and comfort using data, AI, automation, and modern GTM tooling to build scalable systems, not just dashboards or recommendations
  • A track record of identifying growth opportunities, prioritizing effectively, shipping experiments or programs, and scaling what works across teams
  • Excellent analytical judgment, with the ability to go deep without getting trapped in analysis or local optimization
  • Strong cross-functional influence: you can get work done through people you do not directly manage across sales, marketing, ops, product, and leadership
  • High clock speed, low ego, and a bias toward action in ambiguous, fast-changing environments
  • A clear, demonstrated point of view on AI in GTM, not as a buzzword, but as something you're using daily to change how growth work gets done

Skills

Required:Growth / GTM engineeringTechnical fluency with data, AI, automationCross-functional influenceAnalytical judgmentAI in GTM perspective
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Rippling

#1 Workforce Management System | HR, IT, Finance

Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.

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