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Growth Marketing Lead

Rippling· Growth Marketing / IT GTM
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Hybrid (New York, NY), Hybrid (San Francisco, CA)$146.4k - $244kFull-timePosted 5d ago

About the role

Growth Marketing Lead to build and scale the growth engine for Rippling IT, combining buyer insight, technical depth, and GTM execution across paid channels, cross-sell, SDR outreach, lifecycle marketing, and product launch motions.

Responsibilities

  • Develop a deep, ongoing understanding of the IT buyer through customer conversations, sales calls, win/loss analysis, product usage, competitive research and funnel data, using those insights to continuously reshape the GTM strategy
  • Own high-leverage growth programs for Rippling IT from problem diagnosis and buyer insight through testing, measurement, and scaled rollout
  • Turn validated IT buyer and product insights into coordinated growth plays across acquisition, cross-sell, SDR, lifecycle, field, partner, and product launch channels
  • Build AI-native, technically sophisticated GTM workflows across prospecting, audience building, enrichment, personalization, experimentation, routing, and campaign automation
  • Identify funnel and pipeline bottlenecks, then partner with RevOps, BizOps, GTM engineering, marketing, and sales to remove them
  • Partner with cross-sell marketing to develop plays that convert HR and Finance customers into IT customers
  • Partner with product marketing and demand generation on launches for an ambitious roadmap of path-breaking IT products
  • Move fluidly between strategy and execution: build the model, write the brief, inspect the data, pressure-test the message, and push the work across the finish line
  • Make the central IT GTM team more effective by creating repeatable systems, playbooks, and experiments that can scale 10x across many areas

Qualifications

  • Experience in growth, GTM engineering, growth marketing, BizOps, RevOps, or another technical growth role at a high-growth B2B company; exact title matters less than demonstrated range and impact
  • Strong technical fluency and comfort using data, AI, automation, and modern GTM tooling to build scalable systems, not just dashboards or recommendations
  • A track record of identifying growth opportunities, prioritizing effectively, shipping experiments or programs, and scaling what works across teams
  • Excellent analytical judgment, with the ability to go deep without getting trapped in analysis or local optimization
  • Strong cross-functional influence: you can get work done through people you do not directly manage across sales, marketing, ops, product, and leadership
  • High clock speed, low ego, and a bias toward action in ambiguous, fast-changing environments
  • A clear, demonstrated point of view on AI in GTM, not as a buzzword, but as something you're using daily to change how growth work gets done

Skills

Required:Growth/gTM strategyData-driven decision makingCross-functional influence

Benefits

  • Competitive salary + benefits + equity
  • Office-based role with in-office requirement for collaboration (3 days/week or per policy)
  • Location options: New York, NY or San Francisco, CA
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Rippling

#1 Workforce Management System | HR, IT, Finance

Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.

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