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Senior Staff Performance Marketing Manager

1Password· Marketing
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Remote$157k - $228kFull-timePosted 5d ago

About the role

Lead multi-channel paid B2B performance marketing and demand generation for a sales-led growth motion, focusing on enterprise and mid-market audiences to convert marketing investment into qualified pipeline and revenue. Remote in United States or Canada.

Responsibilities

  • Own the B2B performance marketing and demand generation strategy for a sales-led growth motion, aligning paid programs with pipeline and revenue objectives.
  • Develop annual and quarterly roadmaps informed by business goals, audience insights, performance trends, and experimentation results.
  • Manage paid channels and platforms end to end, from strategy and execution through optimization, reporting, and continuous improvement.
  • Evaluate ROI, marginal returns, and channel performance to guide budget shifts, scaling decisions, and investment strategy.
  • Monitor leading indicators such as leads, MQLs, conversion rates, and CPL, as well as downstream pipeline, opportunity volume, and revenue influence.
  • Design, execute, and analyze experiments across audiences, channels, creative, offers, and funnel stages, translating results into scaled programs and clear recommendations.
  • Partner with Global Campaigns, Analytics, Marketing Operations, and external vendors to improve lead quality, strengthen campaign performance, and share actionable insights.

Qualifications

  • 8+ years of experience in performance marketing, demand generation, or growth marketing.
  • Hands-on experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels.
  • Experience supporting a sales-led growth motion and connecting marketing activity to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline, and revenue.
  • A track record of driving measurable pipeline and revenue impact through paid B2B programs.
  • Strong analytical skills and the ability to make thoughtful decisions using incomplete or imperfect data.
  • Experience partnering with campaign, analytics, marketing operations, or other cross-functional teams to improve performance.
  • Experience marketing complex technical products to audiences such as developers, IT professionals, or other technical decision-makers. Experience in cybersecurity or familiarity with AI tools and automated workflows is a plus.

Benefits

  • Health and wellbeing: Maternity and parental leave top-up programs, Competitive health benefits, Generous PTO policy
Last updated Oct 21, 2026. Interested? Apply on the company site.
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Password Manager & Extended Access Management | 1Password

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