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Senior Field Marketing Manager, Northwest

Horizon3 AI· Marketing
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Remote$145k - $185k + equityFull-timePosted 5d ago

About the role

Senior Field Marketing Manager responsible for owning field marketing strategy and execution for Horizon3's Northwest region, building integrated programs that connect events with digital air cover, ABM, and SDR alignment into a repeatable pipeline engine, and serving as the marketing counterpart to regional sales leadership.

Responsibilities

  • Own the annual and quarterly field marketing plan for the region, aligned to regional pipeline targets, segment priorities, and sales capacity.
  • Build integrated programs that connect field events to digital air cover, SDR sequences, and ABM account targeting, rather than running disconnected events.
  • Define and enforce CPO thresholds as hard gates for program investment, and build the marginal ROI model that justifies or redirects regional spend.
  • Own the regional field budget and make the trade-off calls on what to scale and what to cut.
  • Plan and execute a portfolio of high-signal programs: CISO dinners, executive roundtables, third-party conferences, hosted roadshows, and account-specific activations.
  • Lead SDR alignment for every program, including pre-event sequencing, on-site meeting coordination, and post-event follow-up SLAs.
  • Coordinate with digital marketing and the campaigns and ABM team to surround target accounts before, during, and after each program.
  • Own executive-tier programming, including speaker coordination, venue selection, and curated invite strategy for C-level and VP-level targets.
  • Partner with channel field marketing on partner-led programs in the region.
  • Own regional pipeline contribution reporting: meetings booked, pipeline created, pipeline influenced, and stage progression, all tied to program spend.
  • Run the 30-day post-event review for every program and apply the learnings to future program design.
  • Partner with marketing operations to keep Salesforce campaign tracking and attribution clean across all field activity.
  • Present regional performance to marketing and sales leadership with financial framing: spend vs. pipeline, CPO vs. threshold, and ROI trends.
  • Serve as the primary marketing partner to the region's sales leaders, account executives, and SDR managers.
  • Mentor Field Marketing Managers and Specialists and share repeatable playbooks across regions.
  • Collaborate with brand and product marketing so every program is anchored in Horizon3's messaging.
  • Lead horizontally with peers in digital, campaigns, ABM, and marketing operations to build integrated programs rather than siloed field activations.

Qualifications

  • 5 to 8 years of B2B field marketing experience, including ownership of a region or segment.

Skills

Required:B2B field marketingABM and account-based marketingSales forecasting and analytics

Benefits

  • Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
  • Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
  • Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
  • Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
  • Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Horizon3 AI

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