Senior Software Engineer II, Ads Data Solutions Engineering
About the role
Senior technical leader responsible for designing and shipping scalable, data-intensive systems to power Instacart's off-platform advertising, data collaboration (cleanrooms), and taxonomy platforms. Co-owns technical roadmap, mentors engineers, and helps define on-call and SLOs while partnering with Product, Data Science, Data Platform, and Governance teams.
Responsibilities
- Lead architecture for reusable, scalable systems across off‑platform workflows, cleanrooms, taxonomy automation, and the Ads Data Solutions Platform.
- Evolve core abstractions, testing, CI/CD, observability, and cost efficiency; proactively drive modernization.
- Propose and drive initiatives on behalf of engineering management; align stakeholders and manage dependencies.
- Off‑platform: expand and harden integrations with external advertising platforms; design privacy-forward activation and identity workflows; reduce reliance on third-party intermediaries; build measurement ingestion pipelines for performance signals (reach, frequency, conversions).
- Data collaboration (cleanrooms): extend orchestration and governance tooling (multi-cleanroom support, policy enforcement); develop reusable query templates and partner configurations; optimize pipelines for cost and performance; scale secure data collaboration deployment and management.
- Ads Taxonomy: lead intake automation (UI + backend) and release workflow improvements to reduce manual effort and cycle time.
- Platform: assist with platform modernization and developer tooling improvements; contribute to an on‑call/SLO strategy as operations mature.
- AI‑first engineering: use AI-assisted tools daily for design, coding, tests, and docs; define team prompt patterns and workflows; identify AI opportunities in internal tools and ops.
- Product quality, privacy, and security: translate ambiguous requirements into pragmatic phases (POC, pilot, production) with clear SLAs/SLOs; champion security‑by‑design, data governance, and privacy compliance (GDPR/CCPA).
- Mentorship and collaboration: mentor engineers up to L5; set code quality and review standards; build cross‑team partnerships (Ads Manager, Measurement Science, Data Platform, Privacy/Legal, external platforms).
Qualifications
- 8+ years of software engineering experience delivering and operating large‑scale backend/data systems; led cross‑team projects and architectural decisions.
- Strong in Python and one of Ruby or Go; APIs (REST/gRPC); integrations with third‑party APIs (e.g., Meta, Google, The Trade Desk).
- Data pipelines with DBT and Airflow; Spark/Databricks; advanced SQL and performance tuning.
- Snowflake and AWS experience; cost‑aware design; workflow orchestration (e.g., Temporal); event‑driven patterns.
- Experience with ad‑tech/programmatic and measurement integrations; cleanrooms (Snowflake DCR, shares/listings); identity/matching (UID2, RampID) and deconfliction.
- Working knowledge of privacy and compliance practices (GDPR/CCPA) in data workflows.
- CI/CD, containers, test strategy; observability (metrics/logs/tracing) with tools like Datadog; incident readiness and SLO thinking.
- Hands-on use of AI‑assisted development tools (GitHub Copilot, Cursor, OpenAI-based assistants); ability to define reusable prompts/workflows for team use; evaluate when to apply AI vs deterministic systems.
Skills
Benefits
- New hire equity grant and annual refresh grants
- Highly competitive compensation and benefits; Flex First remote work policy
- Potential for occasional trips to Toronto office to connect with engineering community

About Instacart
Marketplace for grocery delivery and pickup
Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.
More open roles at Instacart
- Director, Ads Product Marketing4d agoRemote · Marketing
- Senior Software Engineer - Ads Manager4d agoRemote · Software Engineering
- Public Engagement Manager4d agoHybrid (US Remote) · Policy & Government Affairs
- Director, Ads Product Marketing4d agoRemote · Marketing
- Senior Software Engineer II - Enterprise Foundations4d agoRemote · Infrastructure
