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Senior Product Marketing Manager, FinOps for AI Go-to-Market

Microsoft· Product Marketing
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Redmond, WA$106.4k - $203.6kFull-timePosted 4d ago

About the role

Senior Product Marketing Manager responsible for end-to-end FinOps for AI go-to-market, including market building, field/partner enablement, and one-system storytelling across product, pricing, and web teams. Focuses on AI cost management, forecasting, governance, and optimization narratives to drive adoption and business value.

Responsibilities

  • Own the FinOps for AI go-to-market and the Plan, Manage, Optimize customer journey, consistent everywhere the story appears.
  • Run it through the team's modern marketing engine: customer proof and advocacy, influencer and community voices, events, social, the FinOps for AI destination on microsoft.com, and in-product moments.
  • Create and read customer signals, then put budget and effort behind what performs.
  • Build the evidence: customer outcomes, practitioner guidance, third-party validation, and product adoption results.
  • Develop messaging and go-to-market strategies around AI tokenomics, helping customers connect AI consumption, cost optimization, and business value through a FinOps lens.
  • Develop the partner strategy: which partner types and motions matter, what partners need from Microsoft to sell and deliver FinOps for AI, and how partner activity is measured.
  • Land FinOps for AI with field-facing teams through readiness, discovery conversations, and feedback loops with sales leadership across Microsoft's cloud and AI solution areas.
  • Build and maintain the core field and partner bill of materials: walking deck, discovery story, customer story with demos, one-pagers, objection handling, and enablement content, published where sellers and partners look and written so an agent can retrieve and quote it.
  • Represent the go-to-market in the cross-company FinOps for AI program and coordinate with product, pricing and offers, cost management, and web teams on one FinOps for AI story.
  • Run the content ask to product teams and the weekly gap review with named owners and dates.
  • Own the measurement plan across Reach, Engage, and Impact.

Qualifications

  • Master’s Degree in Marketing, Communications, Business or related field AND 3+ years experience in product marketing, integrated marketing, go-to-market, or a related discipline; OR Bachelor’s Degree in Marketing, Communications, Business or related field AND 5+ years experience in product marketing, integrated marketing, go-to-market, or a related discipline; OR equivalent experience.

Skills

Required:Go-to-market strategyCustomer-facing contentSales/partner enablementStorytelling for defined audience
Nice to have:Cloud cost management / FinOps
Last updated Oct 23, 2026. Interested? Apply on the company site.

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