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Sr. Product Marketing Manager - Developer

Microsoft· Product Marketing
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Redmond, WA, New York, NY, San Francisco, CA$106.4k - $203.6kFull-timePosted 4d ago

About the role

Technical product marketing leader for developer tools (GitHub and Microsoft) who crafts narratives, shapes go-to-market across developer products, and partners with product, engineering, and field teams to drive adoption and growth of developer tools and AI-enabled workflows.

Responsibilities

  • Develop and execute end-to-end go-to-market strategies for GitHub and Microsoft developer products, partnering with product, engineering, integrated marketing, business planning, and field teams.
  • Partner closely with product and engineering leaders to shape product direction, influence feature prioritization, and ensure the roadmap, business model, and narrative move together.
  • Define and communicate compelling value propositions that show how GitHub and Microsoft help developers and organizations build faster and more securely as AI reshapes how software gets made.
  • Turn customer insights, competitive intelligence, field feedback, and product telemetry into positioning, messaging, and go-to-market decisions.
  • Evaluate pricing, packaging, and business model performance against the competitive landscape, and recommend changes that keep offers ahead of the market.
  • Prioritize and activate the right mix of channels for each narrative (community, product-led growth, field, partners, and events) to drive awareness, adoption, and growth.
  • Lead go-to-market planning for key launches and moments across GitHub and Microsoft, and equip sellers and partners with the story, demos, and tools to win with customers.

Qualifications

  • Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
  • Hands-on fluency with GitHub Copilot, Visual Studio Code, and other AI coding agents in daily workflow; familiarity with developer tools ecosystem (IDE, extensions, CI/CD, version control, security).
  • Understanding of how AI models are evaluated, priced, and served, including benchmarks, tokens, and tradeoffs among quality, latency, and cost.
  • Proven experience owning positioning and messaging for a developer product used across multiple personas (developers to enterprise leaders).
  • Exceptional writing and technical storytelling skills across keynotes, blogs, demos, pitch decks, and battlecards.
  • Previous experience as software engineer, developer advocate, or sales engineer.
  • Experience with pricing, packaging, or usage-based business models for software or cloud products.
  • Experience bringing a product from preview to general availability.
  • Experience with analyst relations (Gartner, Forrester).

Skills

Required:Go-to-market strategyProduct and engineering collaborationPositioning and messaging for developersTechnical storytelling
Nice to have:Pricing and business model evaluation
Last updated Oct 23, 2026. Interested? Apply on the company site.

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